Principal Counsel, Privacy

What the Role Is

Babylist is hiring a Senior In-house Privacy Attorney to own and lead our privacy legal program. Reporting to the Senior Principal Counsel, you'll be the primary legal owner across U.S. state privacy compliance, our ads stack, product-embedded privacy, and AI governance. This is a strategic role — you'll be a direct partner to Product, Engineering, Data, and our Ads business, not a support function.

Who You Are

12+ years of overall professional working experience, with at least 3 years at a reputable law firm and 5+ years in-house at a high-growth technology company directly advising senior leadership on privacy, data, and regulatory matters

Deep expertise in U.S. privacy laws, including CCPA/CPRA, and working familiarity with emerging state privacy health frameworks

Hands-on experience with adtech data flows — targeting, measurement, DSPs/SSPs, clean rooms, signal loss, and consent requirements in the programmatic ecosystem

Demonstrated experience building or scaling a privacy program — operationalizing policies, establishing privacy review workflows, managing data subject rights processes, and coordinating cross-functionally with Product, Engineering, and Security

Ability to build tools with AI that monitor, manage, and report on compliance

Strong business acumen — you translate legal and regulatory risk into clear, prioritized, actionable options aligned with company objectives; comfortable advising executives on tradeoffs

Exceptional communicator — equally fluent in technical and business contexts; comfortable engaging everyone from senior executives to engineers

Proven ability to lead initiatives, influence without authority, and operate with autonomy in a high-growth environment

Bachelor's degree and J.D. from an ABA-accredited law school (or foreign equivalent); active membership in good standing in a U.S. State Bar

You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next

How You Will Make An Impact

Own and evolve Babylist's privacy legal program — U.S. state privacy laws, adtech and data monetization, product-embedded privacy compliance, and AI governance

Build and maintain the legal review process for the product lifecycle (PRDs, experiments, launch reviews) to embed privacy-by-design from the start

Lead privacy compliance for our ads stack — data use agreements, signal measurement, identity resolution, and clean room arrangements with partners

Draft and negotiate DPAs, data sharing agreements, and consent framework documentation; build scalable templates and a maintained clause library

Partner with Engineering and Product on DSAR workflows, consent management, data mapping, and data minimization

Advise on sensitive and health-adjacent data categories arising from Babylist Health and related offerings

Monitor the U.S. privacy regulatory landscape; brief leadership and drive policy updates and training across GTM, Product, and Ops

Manage outside privacy counsel efficiently — own the engagement strategy, not just the relationship

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

$229,412 - $275,311 + target 20 % annual bonus and competitive equity

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Who We Are

Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.

Our Ways of Working

Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.

Why You Will Love Working At Babylist

Our Culture

We work with focus and intention, then step away to recharge

We believe in exceptional management, and we invest in the tools and the time to connect with colleagues

We build products that positively impact millions of people's lives

AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busy…