GTM Operations Manager - Remote

As our GTM Operations Manager , you own the reliability, coherence, and usability of the systems that underpin our go-to-market motion. You’ll ensure our tools, data, and workflows are set up to execute reliably with high fidelity, by steering a clear roadmap of our GTM architecture that outlines future opportunities for innovation. Your work directly enables the productivity and confidence of every GTM team member leveraging our tools seamlessly and seeing continuous improvement of their day-to-day usage.

Success looks like: GTM team members who spend their time on prospects and customers, not on workarounds. A tech stack that is well-documented, well-integrated, and evolving intentionally. Insights should surface automatically and friction disappears before anyone has to ask.

How You'll Operate

First, you map. Document and visualize the full GTM tech stack — how every tool connects, where data flows, and where handoffs happen. Build a clear picture of the prospect and customer journey across systems so the entire team shares a common understanding of how our infrastructure works and where the gaps are.

Then, you reduce friction. Audit day-to-day workflows across GTM roles. Identify the manual steps, definition misalignment, duplicate data entry, unclear routing, and missing visibility that slow people down. Fix the obvious things quickly; build a roadmap for the rest.

Then, you evolve intentionally. Own a living tech stack roadmap that reflects where OTS is going — new tools to evaluate, integrations to deepen, platforms to migrate to, and capabilities to build. Make the case for investments that unlock new operational capacity.

Key Responsibilities

Systems Architecture & Program Management

Own and maintain a living, visual map of OTS's GTM tech stack — documenting how tools integrate, where data flows, and where dependencies exist across Marketing, Sales, SDR, Customer Success, and Support.

Map the end-to-end GTM prospect and customer journey across all systems, from first touch through renewal, identifying where data handoffs occur and where continuity breaks down.

Maintain clear, accessible documentation for all GTM systems — integration configurations, field mappings, routing logic, and workflow dependencies — so the team can operate and troubleshoot with confidence.

Serve as the internal authority, requirements gatherer, and thought leader on how OTS's GTM systems connect.

Day-to-Day Workflow Efficiency

Conduct regular workflow audits across GTM roles — identifying manual steps, redundant processes, unclear handoffs, and missing automation that create friction or consume time that should go toward customers.

Design and implement workflow improvements that increase the speed, clarity, and ease of day-to-day GTM operations — from lead routing and data entry to reporting access and task management.

Build lightweight internal tools, views, and dashboards that surface the right information to the right people at the right time — reducing the need to export data, run manual queries, or ping other teams for status.

Partner with team leads to understand role-specific pain points and translate them into durable operational improvements, not one-off fixes.

Integration Management & Data Fidelity

Own the integrations between GTM platforms — HubSpot, Salesforce, Salesloft, Intercom, product usage, and adjacent tools — ensuring data flows accurately, completely, and without duplication or silent failures.

Establish and maintain data quality standards across GTM systems: field definitions, object relationships, naming conventions, and enrichment logic that support reliable reporting and consistent operations.

Monitor integration health proactively — identifying sync errors, broken workflows, or data inconsistencies before they affect team performance, and resolving them with urgency.

Ensure a single, shared version of the truth is maintained across Marketing, Sales, and Customer Success — from top-of-funnel attribution through Finance.

Visibility & Insight Infrastructure

Build and maintain the reporting infrastructure that gives GTM team members and leadership clear, timely visibility into funnel performance, team activity, and pipeline health — without requiring manual data pulls.

Define and govern the KPI framework for GTM operations: what we track, how it's calculated, where it lives, and how it's surfaced to different stakeholders.

Proactively identify gaps in GTM visibility — metrics that aren't being captured, processes that aren't being measured — and build the infrastructure to fill them.

Tech Stack Roadmap & Evolution

Own a rolling tech stack roadmap that reflects OTS's current needs and future direction — identifying tools to evaluate, integrations to deepen, capabilities to build, and platforms to consolidate or sunset.

Evaluate new tools and vendors with rigor: understanding how they fit into the broader data ecosystem, what operational overhead they introduce, and whether they unlock meaningful ne…