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Regional Sales Specialist | Central Florida

Rolandfoodsllc · Remote · Posted Jul 6, 2026

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ABOUT ROLAND FOODS

Roland Foods, LLC, based in New York City, is an importer and distributor of high-quality specialty food products from more than 40 countries. Founded in Paris in 1934 and established in the U.S. in 1939, the Company provides customers with exceptional specialty foods, primarily offered under the Roland brand. The company sells its quality foods across the foodservice, retail, and industrial channels as well as internationally. Foodservice is the heart of the business, with the Roland® brand being one of the esteemed back-of-house brands in the industry. Roland Foods’ is the original purveyor of the world’s finest flavors and its assortment is unrivalled, with products spanning global cuisine segments: from French Dijon mustard, to Israeli couscous, to Thai fish sauce, to Mexican salsa macha, Roland Foods procures ingredients from the places that make them best. And for this the Roland® brand is synonymous with quality, authenticity and creativity for the consumer and chef alike.

ABOUT THE ROLE

Roland Foods is excited and committed to growing our Foodservice sales team, and we are seeking an experienced and motived sales professional to contribute to the overall growth of a defined regional portfolio with a focus on existing Foodservice Distributor, Chain and National Account customers.

The Regional Sales Specialist (RSS) is a quota carrying sales position that will interact with customer leadership teams, buyers, category managers and other decision makers to drive regional growth with a focus on generating incremental new business. This is a performance-driven role with revenue accountability for target accounts. The ideal candidate demonstrates fundamentally strong sales skills with foodservice sales experience, a results-driven mindset, and a desire to win. Expectations include driving incremental sales in the existing customer base, new customer acquisition, defending existing business, and satisfying customer activities and organizational commitments as needed to create strong partnerships. Additionally, the RSS should be able to effectively manage and initiate cross-functional collaboration with regional sales teams, Revenue Management, Supply and Demand Planning, Category Management, and Marketing departments.

The Roland Foods sales team is dedicated to working across multiple business segments; distributors, local, regional, and nationally positioned end users to maintain current business while driving growth through collaboration focused on solutions, ideas and products. You will work with a dynamic team dedicated to providing the highest quality of products while developing meaningful and strategic partnerships with our valued customers.

Location

This territory includes Northeast Florida, with regular coverage extending into Central Florida. Candidates must be based in the Jacksonville or Orlando area.

RESPONSIBILITIES

Manage direct account business

Direct account management with a focus on foodservice distributors and end-users

Coordination with local and regional distributors to effectively service operators, maintaining high service levels

Facilitate quarterly / mid-year / annual business review processes with current customers ensuring consistent contact and follow-up on new business opportunities

Develop strategic partnerships with end-user accounts

Maintain pricing agreements and renewals with local chain account customers

Drive business development activities of products with end-users through education, building relationships, and traditional selling efforts

Support existing business and pursue new placement opportunities with the goal of creating incremental growth through direct and indirect selling activities

Drive unit volume growth and execute regional organizational initiatives

Support and promote the Roland Foods’ brand through product demonstrations, trainings, targeted sampling, and end-user engagement

Document any and all activity around the customer for ongoing reference, performance management, and future internal growth

Run and facilitate activities in the region to promote the Roland Foods brand, including targeted promotional campaigns, distributor sales meetings and trainings

Participate in various national regional trade shows where appropriate

Execute recipe development and menu ideation

Introduce new products, enter sample requests, and follow up

Key performance metrics

Execution of regional business plans to exceed net sales targets

Individual quota attainment for new opportunity wins

Individual quota attainment for strategic activity goals and benchmarks

Quantifiable achievement of self-defined personal goals

QUALIFICATIONS AND SKILLS

Required

5+ years of prior account/sales management experience

5+ years of experience in the food industry; in particular, hospitality and foodservice

Strong administrative and organizational skills with experience using a CRM program, preferably Salesforce

Strong communication and pr…

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