Assistant General Manager, Guest & Community Experience

Full-time | Richardson, TX | $50,000 – $60,000 | Reporting to the General Manager

More innovation. More ownership. More impact. Golf Ranch is redefining the driving range as golf’s home base — and you can help power what’s next.

Who we are

At Golf Ranch, we’re in love with the game of golf and we’re on a mission to make it more accessible, more fun, and way less formal. We pride ourselves on creating spaces that buzz with energy — where competition and connection go hand in hand, and where our core values of Unshakeable Character, Competitive Greatness, Infectious Enthusiasm, and Deep Connection are celebrated every day.

Working here means joining a team that brings passion and pride to every shift. We back each other up, celebrate wins big and small, and stay focused on creating unforgettable guest experiences. Ready to work where good vibes and great people come standard? Apply today and come be part of the team that’s changing the game!

Who you are

The AGM of Guest & Community Experience is a floor-first leader who owns what happens once guests arrive at Richardson. From the energy in the bays to the pace of in-session service, from a new member's first visit to the event that brings regulars back next weekend — this role shapes how Golf Ranch feels from the inside out.

We're looking for someone who's in the business, not observing it. You're moving through the tee-line, coaching your team mid-shift, solving problems before guests feel them, and building programming that turns a visit into a habit. You lead with Infectious Enthusiasm and hold yourself — and your team — to a high standard every single shift.

What you'll do

Bay Experience & In-Session Engagement

Be a visible, energetic presence across all bays on every shift

Proactively check in with guests — read the room and solve problems before they're voiced

Own the floor energy and set the tone your team mirrors

Drive natural upsell moments: F&B, game add-ons, and return visit commitments

Ensure new members receive a seamless, high-quality first bay experience — nothing left to chance

Monitor teeline flow and guest pacing in real time; adjust staffing and approach accordingly

Community Building & Programming

Build and execute a monthly programming calendar: leagues, tournaments, clinics, socials, and member-only events

Create activations that drive repeat visits and deepen a sense of belonging at the Richardson location

Gather feedback from guests and members and turn great ideas into real experiences

Make Golf Ranch feel like a place people are proud to be part of — not just a place they go

Take ownership of Marketing cross-functional communications to leverage all levels of guest & member engagement

Team Leadership & Development

Directly lead and develop the guest experience team — waitlist & check-in, teeline team, and event support

Coach in the moment: recognize wins and correct misses on the floor, not just in meetings

Run pre-shift huddles that set the team up to deliver consistently

Build and maintain the shift schedule in coordination with the GM

Own onboarding and ongoing training for all guest-facing roles

Ability to partner pro-actively with peers to collaborate on site-level issue resolution

Standards, Retention & Accountability

Set the standard for how members are welcomed, recognized, and re-engaged over time

Use visit frequency and engagement signals to identify low-activity members; mobilize the team to reconnect

Monitor bay cleanliness, equipment readiness, and technology functionality

Own guest and member feedback recovery in real time — lead with solutions

Report weekly to the GM on experience metrics, programming outcomes, and team performance