Growth Marketing Manager

Woven Care is expanding from 12 clinics in Colorado into Salt Lake City — and we're just getting started. We plan to 4x our clinic footprint over the next few years, and we're looking for someone to help lead that charge.

About the Role

The Growth Marketing Manager is a senior individual contributor at the intersection of business development, community-building, and data-driven marketing. You'll own on-the-ground growth efforts in our new SLC market while partnering with the Director of Marketing and company leadership to build a repeatable playbook for future launches. There's a clear pathway to management as the team grows.

The Ideal Candidate

Is motivated by patient access — understanding that every new market launched means more children getting care

Has deep roots in or strong familiarity with the Utah healthcare landscape, and/or has successfully launched healthcare services in new markets

Is a natural relationship-builder who earns trust quickly with providers, community leaders, and executive stakeholders

Is excited to build a network from scratch, including doing cold outreach

Is data-fluent: comfortable setting KPIs, tracking performance, and adjusting strategy based on results

Thrives in a fast-moving environment, has low ego, high integrity, and a collaborative spirit

What You'll Own

Provider Relations Referral Development

Build and maintain a referral network across pediatricians, PCPs, specialists, and school-based clinicians in SLC

Conduct regular outreach and in-person visits to drive consistent patient referrals

Equip and motivate clinical staff to engage in provider education and relationship-building

Manage a structured outreach calendar and track referral pipeline metrics in CRM

Community Local Partnerships

Cultivate relationships with community organizations, school districts, nonprofits, and parent networks

Develop co-marketing initiatives and represent Woven Care at local events, health fairs, and community forums

Corporate Strategic Partnerships

Lead high-level outreach to healthcare networks, regional/national insurers, and employer groups

Build business cases for partnership opportunities, including ROI modeling

Develop executive-ready presentations and performance reports

Advertising Paid Media

Partner with the Director of Marketing to launch and optimize campaigns across Meta, Google, and other platforms

Oversee traditional advertising (print, OOH, radio) and manage vendor relationships in the SLC market

Track campaign performance against KPIs and report regularly on reach, CPA, and ROI

New Market Launch Clinic Growth

Own caseload-filling efforts at new SLC clinic locations across all channels

Help develop and refine a repeatable market launch playbook for future expansion

Analyze market data and competitive dynamics to surface growth opportunities

Set and report on clear growth targets for the SLC market

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field; equivalent experience considered

5–7+ years in growth marketing, business development, or market expansion — with at least 2 years in a healthcare setting

Demonstrated experience building provider or referral networks in a clinical environment

Proven track record developing high-value partnerships with healthcare systems, payers, or large institutions

Experience managing both digital and traditional advertising campaigns with measurable results

Strong analytical skills; proficiency with CRM tools (Salesforce, HubSpot) and marketing analytics platforms

Excellent written and verbal communication skills, including comfort presenting to and cold-outreaching executives

Familiarity with the Utah/SLC healthcare market is a strong plus

Understanding of HIPAA and healthcare marketing compliance requirements

Location

Hybrid, based in Salt Lake City. Regular in-market presence required; some travel to Colorado and future markets as the company grows.

Compensation Benefits

$90,000–$120,000/year, based on experience

Bonus eligible up to 40% annually

Comprehensive medical, dental, and vision coverage

401(k) with company match after 1 year

Tenured PTO, FSA options, and company-paid life insurance

Professional development support

At Woven Care, we've intentionally built a culture that embraces challenges: we're driven by excellence while encouraging fun (we do work with kids, after all!). We believe deeply in the day-to-day impact of our work while also providing opportunities for long-term career growth and leadership opportunities for our team members. We offer real flexibility and manageable workloads for our team, while supporting our mission through collaboration and connection. We think this is what makes Woven Care such a special place to work and why such special people choose to work with us!

Equal Employment Opportunity: We are an equal opportunity employer and do not discriminate based on race, color, religion, national origin, sex,…