Graphic Designer + Landing Page Developer

Graphic Designer & Landing Page Developer (Conversion-Focused) – Remote | EST Preferred

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours (EST Preferred)

About the Role

At Pavago, one of our clients is hiring a Graphic Designer & Landing Page Developer to create high-performing creative assets and conversion-focused landing pages that directly impact campaign performance and lead generation.

This is not a traditional graphic design role.

You will:

Design ad creatives

Build landing pages

Optimize user experience

Improve conversion rates

Launch pages independently

Support growth and marketing campaigns

This role sits at the intersection of:

Design

Performance Marketing

UX/UI

Conversion Optimization

The ideal candidate understands that strong design is not just about aesthetics — it’s about driving measurable business results.

If you can both design and build landing pages independently while thinking in terms of funnels, user behavior, and conversions, this role is a strong fit.

What You’ll Own

Creative Design Execution

Design high-performing digital marketing assets including:

Ad creatives

Social media graphics

Banners

Email visuals

Promotional graphics

Maintain strong visual consistency across campaigns and brands

Translate campaign messaging into clean, engaging, conversion-focused visuals

Support marketing initiatives with performance-oriented creative execution

Landing Page Design & Development

Design modern, responsive, conversion-focused landing pages

Build and launch pages using:

Webflow

Framer

Similar no-code/low-code platforms

Ensure pages are optimized across:

Desktop

Tablet

Mobile devices

Independently manage landing page launches from concept to production

UX/UI & Conversion Optimization

Improve layouts, user flows, and page structure for:

Clarity

Engagement

Conversions

Apply UX/UI best practices across:

Landing pages

Forms

CTAs

Visual hierarchy

Continuously optimize landing pages based on:

Performance insights

User behavior

Campaign goals

Support A/B testing and CRO initiatives when applicable

Collaboration & Campaign Execution

Collaborate closely with:

Marketing teams

Copywriters

Leadership

Campaign stakeholders

Execute campaign ideas quickly while maintaining high-quality standards

Manage multiple projects simultaneously while meeting deadlines

Update and iterate on existing pages and creative assets regularly

What Success Looks Like

Landing pages launch quickly and accurately

Creative assets improve campaign performance and engagement

Pages are responsive, polished, and conversion-focused

Brand consistency remains strong across all deliverables

Design execution directly contributes to:

Conversion rates

Lead generation

Campaign performance

What Makes You a Strong Fit

You understand how design impacts conversions and user behavior

You can independently design and launch landing pages

You think in:

Funnels

User journeys

Engagement

Performance

You balance creativity with execution speed

You maintain strong attention to detail and visual consistency

You thrive in fast-paced marketing environments

Requirements

Design & Creative Skills

Proficiency in at least one design platform:

Figma

Adobe XD

Sketch

Strong portfolio showcasing:

Landing pages

Paid ad creatives

Digital marketing assets

Conversion-focused design work

Strong understanding of:

UX/UI principles

Responsive design

Visual hierarchy

User behavior

Landing Page Development

Hands-on experience building landing pages using:

Webflow

Framer

Similar platforms

Ability to independently:

Design

Develop

Launch landing pages

Experience optimizing pages for:

Mobile responsiveness

Performance

Conversions

Execution & Workflow

Ability to manage multiple projects independently

Strong communication and collaboration skills

Detail-oriented with high design standards

Comfortable working remotely in fast-paced environments

Nice to Have

Experience in:

Performance marketing

Growth-focused teams

Paid media environments

Understanding of:

A/B testing

Conversion Rate Optimization (CRO)

SEO best practices

Basic front-end development knowledge:

HTML/CSS

React

Next.js

Familiarity with:

Git/GitHub

Advanced prototyping tools

Animation or motion design

Tools & Platforms

Figma

Adobe XD

Sketch

Webflow

Framer

Canva

HTML/CSS

GitHub

Google Workspace

What a Typical Day Looks Like

Design ad creatives and campaign visuals

Build and launch landing pages

Optimize layouts and conversion flows

Collaborate with marketing teams on campaign direction

Update and improve existing pages and creative assets

Test responsiveness and usability across devices

Manage multiple design and development deliverables simultaneously

In short: you create and launch high-performing landing pages and marketing creatives that directly improve engagement, conversions, and campaign performance.

Key Metrics for Success (KPIs)

Landing page conversion rates

Speed and accuracy of landing page launches

Quality and consistency of creative assets

Campaign performance i…