Creative Strategist

True Classic is hiring a Creative Strategist to take ownership of developing high-performing, persona-driven creative strategy and messaging across paid media channels. This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel. This role is ideal for someone who is strategic, analytical, hands-on, and deeply consumer-minded and can translate customer insights and performance data into scalable creative systems, testable hypotheses, and high-converting campaigns in a fast-paced, evolving environment.

All of True Classic’s roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and sales and marketing channels. This role will have impact across DTC, retail, wholesale, marketplaces, and emerging channels, ensuring strategic alignment and executional rigor across the enterprise.

Areas of Accountability

Creative Strategy Performance Insights

Own creative reporting and learning recaps across assigned products and verticals

Analyze creative performance patterns across hooks, messaging, structure, tone, offers, and claims to inform next steps

Translate customer insights, CX feedback, and performance trends into actionable creative testing roadmaps

Connect media performance insights to creative strategy opportunities that improve CPA and scale winning concepts

Messaging Architecture Copy Development

Build persona-based messaging frameworks across funnel stages, including value propositions, objections, RTBs, social proof, offers, and CTAs

Write high-converting direct-response copy across hooks, VO scripts, captions, headlines, and landing page concepts

Develop messaging systems and playbooks that improve consistency, speed, and creative quality

Apply consumer psychology, JTBD thinking, and persuasion frameworks to strengthen campaign effectiveness

Creative Briefing Execution Support

Author performance-informed creative briefs rooted in hypotheses, success metrics, and strategic insights

Collaborate with the Creative Director to reverse-engineer top-performing concepts and evolve them into scalable creative systems

Provide clear direction and feedback to creators, editors, and production partners throughout execution

Prototype and communicate creative direction through lightweight edits, annotated boards, and visual references when needed

Platform Strategy Operational Excellence

Develop platform-native creative strategies across Meta, TikTok, YouTube/Shorts, and CTV

Maintain awareness of emerging platform trends, creative formats, and audience behaviors

Utilize AI tools to accelerate research, ideation, copy development, and workflow efficiency

Ensure messaging and claims remain compliant with approved legal and brand guidelines

Cross Functional Collaboration

Partner with Creative, Media Buying, and Analytics teams to align creative strategy with performance objectives

Work with Customer Insights and CX teams to integrate consumer feedback and behavioral trends into messaging development

Collaborate across creative production teams, creators, legal, and brand stakeholders to ensure high-quality, compliant, and performance-driven execution

Qualifications

Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising

Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and creative analytics tools

Strong strategic thinking, copywriting, creative analysis, and consumer psychology skills

Ability to translate performance data into scalable creative concepts and actionable testing frameworks

Demonstrated ability to work cross-functionally, manage fast-paced creative workflows, and drive measurable business outcomes

Preferred Qualifications

Familiarity with AIDA, PASDA, and other direct-response copy frameworks

Nice to have: experience with CapCut, Premiere, Figma, Photoshop, or Canva for lightweight creative prototyping

Workplace Arrangement

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This role is hybrid (3x per week in office) based in Calabasas, CA.

Compensation and Benefits

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