Digital Marketing Manager (Onsite)

Burkett Restaurant Equipment & Supplies is one of the nation’s leading dealers of new and used commercial foodservice equipment, supplying restaurants, institutions, and food service operators across the country. With a growing e-commerce platform, a showroom, and a strong marketplace presence, Burkett’s marketing function is central to driving awareness, traffic, and revenue across all channels.

We are looking for a hands-on, data-driven Digital Marketing Manage r to lead and execute Burkett’s digital marketing strategy. This is an ownership role — you will be the primary driver of performance across our website, content, e-commerce, paid media, email/CRM, and SEO channels. The ideal candidate brings both strategic thinking and executional depth, working closely with leadership and cross-functional teams to grow traffic, engagement, and online revenue.

Position Title: Digital Marketing Manager

Reports To: Vice President of Marketing

Scheduled Hours: Mon-Fri / 8:00am-5:00pm

FLSA Status: Salary

Working Arrangement: Primarily Onsite

Key Responsibilities

Own the health, performance, and growth of burkett.com as our primary digital storefront.

Lead SEO strategy and executions like keyword research, site audits, rank tracking, and on-page recommendations with a focus on driving qualified organic traffic

Champion UX improvements through heatmap analysis, session recordings, and funnel data — identifying friction and testing solutions to improve the customer journey

Lead conversion rate optimization (CRO) efforts to increase add-to-cart rates, checkout completion, and overall site revenue

Manage all content that represents Burkett across digital channels, from what lives on our website to what we publish on social and send via email.

Maintain a content calendar that aligns website updates, campaigns, seasonal promotions, and product launches across all channels

Develop original content for key channels: website copy, blog articles, email campaigns, social media posts, and promotional materials adapting tone and format for each platform

Oversee Burkett’s social media presence across primary and secondary platforms; managing the publishing calendar and grow audience engagement

Proven experience collaborating across departments and managing stakeholders

Drive direct revenue through owned and paid channels building lifecycle programs that retain customers and paid campaigns that efficiently acquire new ones.

Build, manage, and optimize paid search campaigns and paid social; monitor spend, ROAS, and conversion metrics

Analyze campaign and flow performance regularly; present actionable insights and optimization recommendations to leadership

Own marketing analytics, pulling data from multiple channels & sources into a unified dashboards and reports

Define and track KPIs across all focus areas; deliver regular performance updates to leadership with context and recommended next steps

Identify trends, gaps, and growth opportunities through ongoing analysis; use insights to continuously refine the optimization roadmap

Stay current on industry trends, platform algorithm updates, and emerging tools — bringing relevant recommendations to the team proactively