Retail Store Manager - Bass Pro Shops

Tecovas is passionate about offering an incredible customer experience for first-time boot buyers and western enthusiasts alike! The first shop-in-shop location will debut at Bass Pro Shops’ Grandaddy store in Springfield, Mo. We're looking for a Store Manager to join our team who will bring an immersive Tecovas retail experience to Bass Pro Shops’ customers to support. As a Tecovas Store Manager, you are the host of the party — the heartbeat of the store — responsible for leading a high-performing team, delivering radical hospitality, and running a thriving retail business. You'll take a forward-thinking, omni-channel approach to the retail experience, driving sales while building a culture that is engaging, inspiring, and unmistakably Tecovas. This is a fast-paced, always-on role that extends well beyond the four walls of your store.

Responsibilities will include:

LEADERSHIP TEAM MANAGEMENT

• Directly manage a team of 10-15 team members (scaling to 20-25+ during peak seasons and holidays), including Assistant Store Managers and leads
• Continuously talent plan to build a strong internal bench; maintain a pipeline of future leaders and create personalized succession paths for high-potential team members
• Rotate and assign Areas of Responsibility (AORs) based on business needs and individual strengths to drive accountability and professional growth
• Develop and execute individualized training plans; coach team members through timely, specific in-the-moment feedback and regular 1-on-1 conversations
• Conduct consistent check-ins to keep the team engaged, informed, and motivated; act as a genuine cheerleader for your people both on and off the floor
• Inspire teams through shared vision, creativity, empathy, and empowerment — tailoring motivation to the individual while leveraging the strengths of the collective
• Act as a brand ambassador who reflects Tecovas' values in every interaction; model the behaviors you want to see in your team
• Take responsibility for your own professional development and identify your role replacement in preparation for career progression

CUSTOMER EXPERIENCE

• Serve as the host of the party on the sales floor — constantly surveying the room, ensuring every customer is acknowledged, welcomed, and feels at home; model a service standard so high that customers cannot distinguish the manager from any other team member
• Deliver radical hospitality: engage authentically with customers, educate them on product customizations and western heritage, and ensure every interaction is personalized, efficient, and memorable
• Proactively address customer complaints and concerns with empathy and urgency, turning challenges into brand-defining moments
• Challenge and inspire the team to elevate every aspect of the store experience through service, merchandising, and store atmosphere
• Represent Tecovas beyond the four walls: lead and participate in external brand events (e.g., rodeos, NASCAR, community activations) as a company ambassador
• Lead and support new ideas and initiatives to evolve the retail experience; drive sales and create a store experience that is uniquely Tecovas

VISUAL BUSINESS OPERATIONS

• Own the full operations of the store, including payroll management and approval, employee scheduling, and day-to-day administrative responsibilities
• Forecast business performance; analyze top drivers, traffic patterns, and conversion data to identify opportunities and make strategic, business-impacting decisions
• Produce and communicate weekly business recaps, synthesizing sales results and team performance for regional and HQ partners
• Manage visual execution and collaborate with key partners to ensure timely, effective execution of store structure, display, and merchandising standards
• Align the store calendar across visuals, scheduling, and events to ensure seamless operational flow
• Pilot new platforms and tools as the company scales; adapt quickly to evolving systems and relay updates to your team with clarity
• Collaborate with key partners to lead timely execution of store controls and operating standards while assuming accountability for the store's overall profitability

COMMUNICATION RELATIONSHIPS

• Set clear objectives and expectations to drive a consistent store experience and ensure excellent operational and visual standards
• Foster a culture of strong communication and teamwork to ensure a seamless balance of operational, visual, and customer priorities
• Build and maintain strong cross-functional relationships with HQ partners across merchandising, marketing, wholesale, and operations
• Support company growth initiatives, including contributing to New Store Openings (NSOs) and sharing best practices across the fleet
• Coordinate in-store events that deepen community connections and drive brand awareness
• Encourage and demonstrate adaptability — positively effect change and enable the team to successfully execute a shared vision in a f…