Director, Social Media and Digital Advocacy

WHAT IS THE ROLE

This role is responsible for setting the vision for how the organization uses social media and other digital communications to drive advocacy, engagement, and action—and ensuring that vision is executed effectively.

The Director leads the organization’s social media presence and broader multi-channel digital program, creating compelling content that persuades, mobilizes, and grows an engaged base of advocates. This role ensures social, email, web, and other digital platforms work together to move audiences from awareness to action and positions digital communications as a core driver of organizational impact.

WHAT YOU’LL DO

Social Media Content Direction

Own the organization’s social media strategy and presence, across organic and paid channels, as a core advocacy tool

Lead the day-to-day planning, development, publishing, and optimization of social content

Develop platform-specific content that informs, engages, persuades, and moves audiences to action

Set content strategy and oversee a forward-looking calendar tied to campaigns and priorities

Ensure high-quality, platform-specific content (written, visual, video) that drives engagement and action

Stay current on social media trends, emerging platforms, algorithm changes, and evolving audience behaviors

Use performance data and platform trends to continuously refine approach and identify opportunities to strengthen the organization’s voice, relevance, reach, and engagement across platforms

Digital Strategy Campaign Leadership

Own the organization’s digital strategy and how it advances advocacy and policy priorities

Lead integrated campaigns across social, email, and digital platforms that drive engagement, influence, and action

Partner on website strategy and serve as a reliable backup on execution across C3/C4 platforms

Ensure website content and user experience support campaigns, storytelling, and advocacy goals

Apply SEO best practices and strengthen visibility in an evolving AI/search landscape

Email, Audience Growth Engagement

Own the organization’s email strategy, including newsletters, campaigns, segmentation, and list growth

Build and oversee ladders of engagement that intentionally move audiences to action

Lead sustained digital organizing and “keep warm” strategies to maintain an active advocate base

Use testing and data to improve performance and drive measurable outcomes

WHO YOU ARE

You have 7+ years of experience in social media and digital communications, ideally in advocacy, nonprofit, or political campaigns

You use digital and social media to persuade, mobilize, and influence — not just inform

You think at a systems level about how social and digital channels connect, not as isolated tactics

You set strategy and drive execution, knowing when to stay high-level and when to get into the work

You are a strong writer who can maintain a clear, consistent, and compelling voice across platforms

You are comfortable using CMS, email platforms, social media, analytics, and advocacy tools

You understand SEO and are curious about how AI is shaping search and discovery

You can create or direct engaging visual and video content for social media

You manage multiple priorities with strong judgment, attention to detail, and follow-through

You use data to make decisions and define success based on meaningful engagement and action

WHAT WE OFFER

The National Alliance for Public Charter Schools offers a sector-leading salary and benefits package. We cover 100% of an employee’s medical, dental, and vision premiums, and 50% for spouses and dependents, including an HRA to cover 100% of in-network medical deductibles. We also offer:

403(b) retirement account with up to a 6% match after 90 days of employment

Automatic life insurance coverage, short- and long-term disability coverage, and FSA

12 weeks of fully paid parental leave

25 PTO days annually, plus every federal holiday and a week off at year-end

Monthly reimbursement for internet and cellular service, plus a $500 home office setup stipend in your first 90 days

The anticipated base salary range for this role is $85,000 - $110,000 , commensurate with experience and qualifications.

WHO WE ARE

The National Alliance for Public Charter Schools believes that all families deserve high-quality public school options. Charter schools are independent public schools providing families with a new set of public school options. Each of these schools is developed to be a partnership between parents, teachers, and students.

When given the option, parents are choosing to enroll their children in charter schools. In fact, the demand for charter schools is far outpacing the supply in most communities. What began as a small movement in a few states has grown to become a major force in education reform across the country. Through advocacy, research, and strategic communications, the National Alliance works to grow the number of high-quality charter schools available to …