Marketing Operations Manager

Twin Health

At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health.

We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.

Working here

Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.

Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® .

With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world.

Join us as we reinvent the standard of care in metabolic health.

Opportunity

The Marketing Operations Manager (Execution Performance) owns the end-to-end execution and QA of campaigns across all marketing channels — direct mail, email, SMS, in-app, social, and paid ads. Partnering closely with channel owners, this role is accountable for the quality, accuracy, and on-time delivery of every campaign that goes out the door. It also serves as the primary Marketing Operations liaison to the Analytics team, translating campaign needs into clear reporting requirements and bringing performance insights back to help inform future decisions.

Responsibilities

Campaign Execution Coordination

Own campaign execution across all channels including email, direct mail, SMS, social, paid ads, webinars and in-app campaigns

Coordinate execution for both internal initiatives and partner-facing campaigns

Manage and evolve QA processes to ensure flawless execution (rendering/testing, link checks, targeting validation, tracking, and compliance review).

Track and report time-to-launch as a core performance metric, flagging delays and driving resolution

Audience Segmentation List Management

Own audience builds and list management for all direct mail and digital campaigns

Manage segmentation logic in coordination with Hightouch and Snowflake pipelines (Martech Team)

Validate audience exports before use, flagging and resolving discrepancies with MarTech and the Analytics team

Maintain documentation of segmentation logic and audience definitions for auditability

UTM Tracking Landing Page Coordination

Create and manage UTMs for all campaigns, maintaining a centralized tracking log

Coordinate landing page updates and QA with Growth Pod Team

Ensure tracking is validated before campaign launch; flag gaps or anomalies promptly

Performance Reporting Analytics Partnership

Serve as the primary Marketing Operations liaison to the Analytics team (Marketing Solutions Architect, Digital Analyst) — not owning analytics infrastructure, but ensuring Marketing's reporting needs are clearly scoped and prioritized

Translate campaign reporting requirements into well-defined requests for Analytics partners; coordinate on dashboards, campaign-level insights, and the shared marketing performance scorecard

Own post-campaign performance reporting across all channels, synthesizing data from Braze, Salesforce, and Lightdash into clear insights for stakeholders

Monitor campaigns in-flight and flag delivery issues or anomalies in real time — escalating to the Analytics team where deeper investigation is needed

Ensure campaign-level data is clean and accessible to support ROI tracking and executive reporting

Identify discrepancies between platforms (Braze, Salesforce, Lightdash, Finance) and coordinate resolution with Analytics and MarTech rather than resolving in isolation

Vendor Partner Coordination

Manage day-to-day relationships with marketing vendors

Escalate vendor issues to Senior Manager as appropriate

Document vendor SOPs and maintain accurate records for billing and audit purposes

What Success Looks Like:

Campaigns execute on schedule with zero QA misses and fully validated tracking

Time-to-launch benchmarks are met consistently; delays are flagged and resolved before they cascade

Audien…