Senior Marketing Manager

At DATAMARK, Inc., you will experience a dynamic and inclusive company culture that emphasizes collaboration, innovation and professional development. Our team is supportive, engaged and enjoys working together to achieve shared goals. Join DATAMARK's marketing team and contribute your expertise in a role where your impact truly matters!

The Senior Marketing Manager is responsible for managing the day-to-day execution of the Company marketing function, ensuring campaigns, content, digital channels, events, vendors, contractors, and internal team members are aligned, organized, and delivering against our marketing strategy. This role provides hands-on leadership for the marketing team, translates strategic direction into clear plans and assignments, manages execution through structured workflows, and supports consistent delivery across brand, demand generation, content, web, social media, email, events, and sales-supporting marketing initiatives. The Senior Marketing Manager with proven experience in the BPO, contact center, CX, outsourcing, or related business services industry is strongly preferred.  The Senior Marketing Manager will have a Strong understanding of B2B marketing, demand generation, content marketing, digital channels, and campaign coordination is required for this role.

Key Responsibilities:

Translate marketing strategy into actionable campaign plans, project briefs, timelines, assignments, and deliverables.

The Senior Marketing Manager will Lead and support internal marketing team members across design, content, web, social media, events, and related marketing functions.

Manage external marketing contractors and vendors, including copywriters, designers, developers, agencies, and other outsourced resources as needed.

Coordinate integrated B2B marketing campaigns across email, web, content, social media, webinars, events, digital advertising, and other channels. BPO, contact center, CX, outsourcing, or related business services industry is strongly preferred.

The Senior Marketing Manager will Ensure marketing deliverables are accurate, on-brand, professionally executed, and aligned with Company messaging, positioning, and business priorities.

Work closely with Sales, leadership, and internal stakeholders to support campaign execution, event alignment, content needs, and market-facing initiatives.

Oversee content coordination, including briefs, calendars, copy development, reviews, approvals, publishing schedules, and stakeholder feedback.

Coordinate with web, analytics, and digital resources to support website updates, landing pages, campaign tracking, reporting inputs, and digital performance visibility.

Support event marketing alignment, working closely with the Event Marketing Lead once in place to ensure events, webinars, sponsorships, and related activities support the broader marketing plan.

Coordinate PR topics, planning, scheduling, approvals, and follow-up to support consistent external communication and brand visibility.

Partner with the Marketing Director to manage the marketing budget, including budget planning, expense tracking, vendor costs, invoices, and campaign-level spend.