Social Media Manager

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

This Old House (part of Roku) is hiring a Social Media Manager to lead the day-to-day execution and growth of our social media presence across platforms. As we transition from an agency model to an in-house team, this role will be central to building a more agile, content-first social operation that is fully integrated with production and editorial.

The Social Media Manager will manage and grow social accounts across This Old House, Ask This Old House, and related franchises, ensuring a consistent and engaging brand presence across platforms. This person will be responsible for creating and publishing content, managing calendars, coordinating shoots, and turning production moments into high-performing social content.

The ideal candidate is a strong operator who understands what performs on social, can execute quickly, and is comfortable managing multiple accounts while working closely with producers, editors, and marketing teams. This role requires someone who is equally comfortable behind a content calendar and on set capturing social-first moments.

The estimated annual base salary for this position is between $110,000 and $117,000 with additional equity. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographic location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

This role will be in office Monday - Thursday with the option to work from home on Friday.

What you’ll be doing

Drive social media ideation and execution with the goal of growing audience, engagement, and video views across platforms

Create and publish social content across Instagram, Facebook, TikTok, YouTube Shorts, Pinterest, and emerging platforms

Manage and maintain the social calendar, including planning, scheduling, and optimizing posts across multiple brand and franchise accounts

Oversee ~40+ social accounts across brand, show, and talent profiles, ensuring consistency and organization

Attend pre-production calls, content meetings, and production days to identify and capture social-first content opportunities

Coordinate and execute social content shoots, both with and without talent, in collaboration with production teams

Manage and partner with an editor/content creator to produce short-form video and platform-specific content

Optimize content for each platform based on format, trends, and performance insights

Support promotion of affiliate and commerce content across social channels

Partner with marketing on paid social campaigns, including boosting and performance optimization

Align organic and paid efforts to maximize reach, engagement, and traffic

Monitor comments, DMs, and audience engagement, and support day-to-day community management

Track and report on key social metrics including growth, engagement, video performance, and traffic

Use data and insights to continuously refine content and improve performance

Collaborate cross-functionally with production, editorial, marketing, and ad sales teams to support launches, campaigns, and ongoing programming

We’re excited if you have

5+ years of experience in social media marketing, content creation, or digital media

Strong understanding of short-form video, platform-specific storytelling, and what drives performance on social

Experience working in content-driven environments, ideally within media, entertainment, or production

Experience supporting social campaigns, including working with content partners or influencers

Strong organizational skills with the ability to manage multiple workflows, calendars, and deadlines

Comfortable working in fast-paced, production-driven environments and adapting quickly to changing priorities

Data-driven mindset with experience using analytics to inform decisions and optimize performance

Familiarity with paid social, including ad setup, execution, and basic optimization

Strong communication skills with a clear, concise writing style

High level of judgment, attention to detail, and understanding of social media best p…