Senior Product Marketing Manager, AI Factory

About the Company

Armada is the hyperscaler for the edge, delivering modular AI infrastructure from first deployment to AI factory with speed, scale and sovereignty. Named one of Fast Company's Most Innovative Companies and to the CNBC Disruptor 50, Armada’s solutions are deployed in over 60 countries globally for organizations ranging from energy to defense.

With nearly $500 million in funding to date, Armada is backed by leading investors including Founders Fund, Lux, BlackRock and Microsoft (M12), alongside strategic partnerships with Microsoft, Dell, Palantir, NVIDIA, SpaceX, and Skydio. We are building the infrastructure layer for sovereign and edge AI - rugged, deployable compute for customers that cannot rely on centralized cloud.

Working at Armada means taking ownership, driving autonomy, and delivering impact. You’ll tackle challenges that haven’t been solved before and help build something transformative from the ground up. What you do here will not only define your career but help further Armada’s mission to bridge the digital divide for customers around the world.

About the Role

We are looking for a Product Marketing Manager (PMM) to define, position, and scale Leviathan, Armada’s AI Factory platform, one of Armada's flagship products.

This role sits at the intersection of Product, Engineering, and GTM with a primary focus on translating Leviathan’s capabilities into clear, differentiated value for enterprise and public sector customers deploying AI at the edge.

You will also be responsible for building the category narrative, economic story, and commercial motion for Leviathan, targeting infrastructure investors, sovereign governments, energy companies, and enterprise buyers deploying AI in disconnected environments.

This is a hands-on, operating PMM role, not a pure content or launch function. You will deeply understand how Leviathan works (AI infrastructure orchestration, distributed compute, deployment, and lifecycle management across cloud and edge environments) and turn that complexity into compelling positioning, messaging, and GTM execution.

The ideal candidate thrives in ambiguity, is comfortable with highly technical products, and wants meaningful ownership over how a category-defining AI edge platform is understood, sold, and adopted.

Location: United States (Flexible)

What You’ll Do

Product Marketing Platform Positioning (Primary Focus)

Own end-to-end positioning and messaging for Leviathan (AI Factory), including the category narrative and economic value story that holds up in investment and board-level conversations

Build and evolve a category-defining narrative for AI Factory platforms, and continuously refine positioning strategy as the market matures

Translate technical capabilities (AI orchestration, infra, deployment, lifecycle management) into clear customer value propositions

Define ICPs, buyer personas, use cases, and customer journeys across Leviathan’s distinct customer profiles:

Infrastructure investors and developers (e.g., neoclouds)

Sovereign governments

Energy and industrial operators

Defense and public sector programs

Partner with Product and Engineering to shape:

Roadmap narratives

Platform packaging

Feature positioning

Lead platform and feature launches with high internal readiness and strong external clarity

Analyze competitive AI infrastructure, edge, and platform trends to define clear differentiation

AI Factory Use Cases Vertical GTM

Develop use case-led narratives for AI Factory deployments across industries, including:

Public sector defense

Energy (oil gas, utilities)

Mining

Telecommunications

Manufacturing

Map Leviathan capabilities to real-world AI deployment challenges:

Limited connectivity

Data sovereignty

Security

Distributed operations

Translate and message around key buying drivers, including:

Sovereign AI requirements

Power economics

Speed of deployment

Air-gapped and high-security environments

Offtake compute access

Support verticalized GTM motions in partnership with Sales and Solutions Engineering

Go-to-Market Sales Enablement

Build high-impact sales enablement assets explaining

What Leviathan is

Where it fits in the AI stack

Why it wins

Develop

Messaging frameworks

Pitch decks and narratives

Solution briefs

Competitive battlecards

Develop collateral and messaging that supports Armada’s offtake partner model, clearly articulating how access to a curated compute offtake network reduces buyer risk and accelerates investment decisions

Partner with Sales, SEs, and Customer Success to:

Drive pipeline creation

Support deal progression and win rates

Ensure consistent, technically accurate messaging across all GTM teams

Support technical documentation and top-of-funnel initiatives (demand generation, website, events) to ensure consistent and compelling messaging across the funnel

Cross-Functional Collaboration

Act as the connective tissue between Product, Engineering, Sales, and Marketing

Bri…