Demand Generation Specialist

About Procare

For over 30 years, Procare Solutions has been dedicated to empowering early childhood educators by providing products and services that enable them to focus on the care, safety and education of children. We recognize the responsibility that comes with nurturing and educating children, which is why our child care management solutions are designed to automate business processes, help ensure safety and compliance, communicate with families and provide educational resources and training to help teachers and children thrive.

Over 40,000 satisfied customers have chosen Procare Solutions as their trusted partner in providing exceptional care for young minds.

A Little About the Role

As a Demand Generation Specialist at Procare Solutions, you'll be a key executor in our Growth Marketing team — building and running the campaigns, nurture programs, and reporting workflows that power our pipeline. You're someone who thrives on getting campaigns out the door cleanly and loves seeing the data come back. You'll work closely with the Senior Manager of Demand Generation and collaborate across Content, Product Marketing, and Sales.

What you’ll do:

Campaign Execution

Build and launch multi-channel demand gen campaigns — including email, content syndication, paid channels, and webinar programs — from brief to live

Support integrated campaign production for new product launches, working with Brand to coordinate assets and timelines

Help produce and promote the monthly webinar program: manage logistics, landing pages, promotion sequences, and follow-up nurture

Own campaign QA — reviewing emails, landing pages, and workflows before launch to ensure accuracy and on-brand execution

Nurture Automation

Build and manage multi-touch email nurture programs in Pardot and HubSpot, segmented by persona, lifecycle stage, and product interest

Maintain list health, manage segmentation, and support lead scoring updates in partnership with Marketing Ops

Continuously test and optimize nurture programs — monitoring open rates, click-through, and MQL conversion

Analytics Reporting

Pull and maintain weekly and monthly reporting on pipeline contribution, CPL, MQL-to-SQL conversion, and channel ROI

Contribute to demand gen dashboards and surface optimization recommendations based on performance data

Support closed-loop reporting in Salesforce to ensure clean attribution from lead to revenue

AI Emerging Tools

Explore and apply AI tools to streamline campaign workflows, draft content, and accelerate reporting — with curiosity and enthusiasm for what's emerging

Stay current on AI developments relevant to demand gen and bring ideas to the team

Our ideal candidate will have:

2–4 years' of B2B demand gen or marketing operations experience

Bachelor’s degree in Marketing, Business Administration, or equivalent

Hands-on with Pardot or HubSpot for building nurture programs and campaigns

Comfortable in Salesforce for campaign tracking and reporting

Strong attention to detail and project coordination skills

Analytical mindset — at ease in dashboards and spreadsheets

Clear written communicator with an eye for good copy

Experience in SaaS, EdTech, or childcare/healthcare verticals

Familiarity with AI content or marketing automation tools

Background supporting webinar programs (ON24, Zoom Webinars)

Basic knowledge of SEO and content syndication

Physical Requirements:

This position works most of the time in a fixed office location and may involve sitting and/or standing for prolonged periods

Frequently required to communicate verbally and in writing (mostly email) with customers, prospects, and other employees

Use of computer, telephone, and other office equipment for the greater part of the workday

Occasional travel may be required for this position

Why Procare?

Excellent comprehensive benefits packages including: medical, dental, vision plans

HSA option with employer contributions

Vacation time, holidays, sick days, volunteer personal days

401K Plan with employer match and immediate vesting

Employee Stock Purchase Plan

Employee Discount Program

Medical, Dependent Care, and Transportation FSA Plans

Company paid Short and Long-Term disability and Life Insurance

RTD EcoPass for all Denver employees

Tuition Reimbursement and continued Professional Development

Fast paced, high energy workplace environment in prime downtown location

Regular company provided meals

Salary

$65,000 - $74,600/year DOE

Location

This position is based in our Denver, CO office. Procare operates in a hybrid working model based on business needs. Candidates must be willing and able to work in office a minimum of 3 days per week.