Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Type: Full-Time | Remote

Location: Philippines | Malaysia | Indonesia | Taiwan | China

About Us

The Law Offices of Sabrina Li, P.C. is a leading, full-service U.S. immigration law firm with offices in Los Angeles, Pasadena, Santa Ana, and Dallas, as well as international operations across Asia, Africa and Central and South America. We are dedicated to helping individuals, families, and businesses navigate complex legal challenges with skill, compassion, and integrity.

We are proud to be recognized as a 2025 Inc. Best Workplaces honoree, a distinction that reflects our intentional investment in our people and workplace culture. We are committed to fostering a supportive, collaborative, and growth-oriented environment where team members feel valued, empowered, and equipped to succeed. Our firm prioritizes professional development, clear career pathways, and a culture of accountability and respect — creating a workplace where high performers can build meaningful, long-term careers.

About the Role

We are seeking a data-driven and strategic Digital Marketing Specialist to support the firm’s paid and organic acquisition efforts while contributing to broader digital marketing initiatives. This role is responsible for assisting with the planning, execution, and optimization of PPC, SEO, email marketing, and website performance strategies to drive measurable growth across key channels.

The ideal candidate combines strong analytical capabilities with hands-on marketing execution experience and a solid understanding of performance marketing principles. This position requires a results-oriented mindset, cross-functional collaboration, and the ability to optimize campaigns, improve user experiences, and support lead generation initiatives across multiple digital platforms.

Why Join Our Team?

Competitive compensation aligned with experience, technical expertise, and marketing capabilities

Performance-based bonuses tied to campaign performance, lead generation, and measurable marketing growth

Flexible, fully remote work environment that supports productivity and work-life balance

Opportunity to contribute directly to high-impact digital marketing and website growth initiatives

Exposure to a collaborative global team with opportunities to shape marketing strategy and optimization efforts

A dynamic and growth-focused environment where innovation, analytical thinking, and strategic problem-solving are highly valued

Long-term growth opportunities with exposure to SEO, PPC, CRO, email marketing, and broader digital acquisition strategies

Key Responsibilities

Develop and execute PPC and SEO strategies aligned with business and lead generation goals

Plan, launch, manage, and optimize paid campaigns across platforms such as Google Ads and social media channels

Conduct keyword research, competitor analysis, and search trend monitoring to identify growth opportunities

Manage on-page, off-page, and technical SEO initiatives, including content optimization, site structure, indexing, and link-building strategies

Support website revamp and optimization projects, including UX improvements, content updates, and performance enhancements

Collaborate with designers, developers, and content team members to ensure SEO and conversion best practices are implemented across digital assets

Plan, create, and optimize email marketing campaigns, including newsletters, promotional campaigns, and lead nurturing sequences

Monitor and improve email marketing performance through segmentation, testing, and conversion optimization strategies

Analyze campaign and website performance data to identify actionable insights and improve ROI, conversions, and engagement

Support the development and optimization of high-performing landing pages, ad creatives, and user journeys

Conduct A/B testing across ads, landing pages, and email campaigns to improve marketing performance

Manage campaign budgets, forecasting, and reporting while ensuring efficient allocation of marketing spend

Stay current with digital marketing trends, platform updates, algorithm changes, and emerging best practices

Qualifications

Minimum 5 years of experience in digital marketing with strong hands-on experience in PPC and SEO

Proven track record of managing and optimizing paid advertising campaigns and improving organic search performance

Experience with tools such as Google Ads, Google Analytics (GA4), Google Search Console (GSC), Ahrefs, SEMrush, or similar platforms

Experience managing email marketing campaigns using platforms such as Mailchimp, HubSpot, Klaviyo, or similar tools

Strong understanding of keyword strategy, bidding models, conversion tracking, and campaign optimization principles

Experience with technical SEO, including site structure, indexing, page speed optimization, and crawlability

Familiarity with website CMS platforms such as WordPress, Webflow, or Shopify, along with basic UX and conversion optimization principles

Strong anal…