Senior Product Manager, Creative Labs

Creative Labs is Cricut’s internal startup focused on building the future of creative tools, marketplaces, and AI-powered experiences.

Our team operates independently from the core Design Space organization and is focused on rapidly launching new digital products that expand Cricut into a broader creative ecosystem. Current initiatives span creative AI experiences, digital content marketplaces, creator ecosystems, and emerging creative platforms.

We move quickly, operate with high autonomy, and work across product, AI, marketplace, and creative technology spaces.

The Role:

We’re looking for a Senior Product Manager who thrives in zero-to-one environments and wants to help invent entirely new creative products.

This is a highly entrepreneurial role with significant ownership and autonomy. You will help identify opportunities, define product strategy, deeply understand user needs, and drive products from concept through launch and iteration.

The ideal candidate is a strong product builder with strategic instincts. Someone who can think like a GM while still operating hands-on with design, engineering, AI tools, research, and execution details. This role is ideal for someone who enjoys startup-style product development but wants the scale, stability, and reach of an established consumer platform.

You should be equally comfortable:

talking directly with users

shaping product strategy

defining UX flows

building rapid prototypes

working through technical implementation details

analyzing business opportunities

making fast product tradeoff decisions

This role is ideal for someone who enjoys startup-style product development but wants the scale, stability, and reach of an established consumer platform.

What You’ll Do:

Lead zero-to-one development of new creative products, marketplaces, and AI-powered experiences

Drive product strategy, roadmap definition, prioritization, and execution

Partner closely with engineering, design, research, and leadership teams

Conduct user research and synthesize insights into product direction

Rapidly prototype and validate new product ideas using modern AI and product tools

Define user flows, product requirements, success metrics, and launch plans

Work across both business strategy and technical implementation details

Help shape monetization, marketplace, and engagement strategies

Operate with high autonomy in a fast-moving, ambiguous environment

Move quickly from concept to execution with minimal process overhead

5+ years of product management experience

Experience building and launching consumer digital products

Strong zero-to-one product instincts

High ownership and bias toward action

Strong systems thinking and product judgment

Ability to navigate ambiguity and rapidly changing priorities

Comfortable operating across technical, creative, and business domains

Strong communication and cross-functional leadership skills

Technical fluency and comfort working closely with engineers

Curiosity about AI tools, creative technology, and emerging consumer behaviors

Highly organized, self-directed, and resourceful

Collaborative, low-ego, team-oriented mindset

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.

You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.

You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.

You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.

You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

What to Do Next:

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, w…