Digital Content & AI Optimization Specialist
Gunner · stamford, Connecticut, United States · Posted Jun 5, 2026
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The Role
When a homeowner asks ChatGPT, Gemini, or Perplexity, "Who is the best roofer in Connecticut?" or "What should I know before buying Hardie siding?" we want the answer to be Gunner.
As our Digital Content & AI Optimization Specialist, you will sit at the intersection of digital marketing, content strategy, and artificial intelligence. You will help us reverse-engineer how Large Language Models (LLMs) source, evaluate, and recommend brands, and you will create the high-quality content required to capture that digital real estate.
What You'll Do
AI Search Strategy: Research and test how major LLMs (ChatGPT, Gemini, Claude, Perplexity) retrieve and rank information related to the roofing and home improvement industry.
Content Creation: Write, edit, and publish clear, authoritative, and engaging content (blogs, FAQs, whitepapers, case studies) designed to be highly "readable" by both humans and AI models.
Optimization: Update existing web copy, service pages, and knowledge bases to ensure our brand messaging is accurately ingested by AI web crawlers.
Monitoring & Analytics: Track Gunner’s brand visibility and sentiment within AI platforms. Design testing methodologies using various prompts to measure our "share of voice" in generative outputs.
Cross-Functional Collaboration: Work with our development and traditional marketing teams to implement technical web updates that support AI discovery.