Account Supervisor / Owner’s Club Strategy & Program Specialist (Embedded Role)
Wundermanthompson · Costa Mesa, California, United States · Posted Jul 6, 2026
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Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .
Owner'sClub Program Specialist (Embedded Role)
Automotive Owner’s Club | CX Strategy Loyalty Support
Role Overview
The Owner’s Club Strategy Program Specialist supports the ongoing development and evolution of a automotive client ’s Owner’s Club program by contributing expertise in loyalty strategy, customer engagement, and Customer Lifetime Value (CLV). This role is an embedded partner to our automotive client’s Owner Engagement team and their agency partners, helping to strengthen the program’s value proposition and identify opportunities for enhancement. While this position includes coordination, its primary value is bringing informed perspective and actionable recommendations—not traditional account management alone.
About the Program
The Owner’s Club is a loyalty and engagement initiative designed to build long-term relationships with owners through exclusive benefits, personalized communications, and curated experiences. The program supports engagement, retention, and an enhanced ownership experience across the lifecycle.
Key Responsibilities
Loyalty Strategy Support Program Optimization
Support evolution of the Owner’s Club value proposition to improve engagement and CLV
Contribute recommendations on program enhancements including benefits and experiences
Evaluate program effectiveness through a customer-first lens
Support test-and-learn initiatives to improve performance
Help define and track program success metrics
Program Experience Development
Support development of a cohesive Owner’s Club experience across the lifecycle
Ensure alignment with customer needs and expectations
Identify opportunities to enhance the member experience
Support integration across CRM and digital touchpoints
Ensure program is fully aligned with the client’s brand
Partnership-Enabled Value (Supporting Capability)
Provide input on leveraging partnerships to enhance Owner’s Club benefits
Evaluate partner-driven value opportunities where relevant
Ensure alignment with customer value and program objectives
Note: This role collaborates with the client’s Partnerships team but focuses on supporting owner value, not managing partnerships.
CRM Owner’s Club Alignment
Support alignment between CRM communications and Owner’s Club experiences
Ensure coordinated engagement across customer touchpoints
Contribute to defining Owner’s Club role in the customer journey
Cross-Functional Collaboration
Collaborate with our client’s teams and their agency partners to support alignment
Contribute insights and recommendations
Support focus on customer and program outcomes
Program Coordination Execution Support
Maintain visibility into workstreams and deliverables
Participate in working sessions and status meetings
Support continuity across initiatives
Desired Skills Experience
Required
3–5 years in CRM, loyalty, or lifecycle marketing
Working knowledge of loyalty programs and customer lifecycle strategy
Understanding of CLV and retention drivers
Ability to contribute to customer-centric program development
Strong collaboration and communication skills
Preferred
Exposure to loyalty programs with partner-enabled components
Experience integrating third-party offers into programs
Experience in automotive or similar industries
Familiarity with dealer/OEM environments
Core Competencies
Customer Value Orientation
Structured Thinking
Customer-Centric Mindset
Collaboration
Curiosity Initiative
Attention to Detail
Success in This Role Looks Like
Contributions that strengthen the Owner’s C…