Marketing and Communications Manager
Sunwatercapital · North Bethesda, MD · Posted May 27, 2026
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Sunwater Capital is seeking a technically fluent, AI-forward Marketing and Communications Manager to drive the commercial success of its growing portfolio of companies. This role will span four distinct but interconnected areas:
Legis1 - A legislative intelligence platform delivering news, data-driven insights, productivity tools, and networking features tailored for the US Congress and the broader government affairs community
AllCiv - A civic engagement and political data platform with citizen-facing media capabilities, slated to launch in Q3 2026
AllSci - An AI-native platform designed for discovering, exploring, and publishing scientific knowledge
The Sunwater Institute - A nonpartisan, nonprofit interdisciplinary think tank dedicated to conducting theoretical and applied research aimed at strengthening Congress's institutional knowledge, processes, and operational efficiency
The Marketing and Communications Manager will develop and execute strategies to reach target audiences, manage social media, oversee the production of written, audio, and video content, and help drive partnerships and collaborations.
We're looking for a technically sophisticated, entrepreneurial marketer who thrives in a fast-paced startup environment, has deep hands-on expertise with AI-driven marketing systems and automation, and knows how to engineer scalable content and demand generation pipelines that deliver measurable results. If you've helped scale a SaaS or AI product, built automated marketing engines from the ground up, we want to hear from you.
Key Responsibilities
AI-Driven & Technical Marketing
Architect and manage AI-powered marketing stacks, including LLM-based content tools, predictive analytics platforms, and automated campaign workflows
Design, implement, and continuously optimize marketing automation systems for lead nurturing, segmentation, scoring, and lifecycle management
Leverage AI tools to scale content production, improve audience targeting, personalization, and campaign efficiency
Build and maintain performance dashboards using marketing analytics and BI tools; translate data into actionable growth insights
Manage and optimize SEO/SEM strategies with a technical understanding of on-page, off-page, and programmatic approaches
Evaluate, integrate, and manage marketing technology platforms (CRM, CDP, MAP, analytics) to ensure a cohesive, scalable martech stack
Content & Campaign Marketing
Develop and execute marketing plans aligned to revenue and growth objectives across all portfolio companies
Own the full content lifecycle to include preparation, writing, editing, and distribution of emails, newsletters, articles, press releases, blogs, audio, video, and social media posts
Manage website(s), social media accounts, and other owned and paid distribution channels
Generate qualitative and quantitative reports on distribution, attribution, and campaign impact
Branding & PR
Collaborate with the executive team on brand positioning, messaging architecture, and public relations strategy
Develop relationships and engage with relevant media, influencers, and industry analysts
Manage vendors, agencies, and portfolio team members
Manage presence at relevant conferences and industry events
Required Experience & Qualifications
5+ years of marketing experience, with a strong focus on technical marketing within a SaaS, AI, or data-driven tech company or startup
Deep, hands-on expertise with AI marketing tools and the ability to evaluate, implement, and optimize new technologies as they emerge
Demonstrated experience engineering marketing automation systems including CRM workflows, lead scoring models, nurture sequences, and multi-channel campaign orchestration
Proven track record marketing data products, analytics platforms, AI-native tools, or subscription-based services
Strong quantitative and analytical skills and comfortable with attribution modeling, funnel analysis, and making data-driven decisions
Proficiency with Salesforce.com and a broad range of marketing and communications platforms (e.g., HubSpot, Marketo, Pardot, Google Analytics, Segment)
Familiarity with basic web technologies (HTML/CSS, CMS platforms, API integrations) sufficient to collaborate with engineering teams and manage technical implementations
Excellent English verbal and written communication skills
Established relationships with relevant media organizations a plus
Experience on Capitol Hill, in public policy, or in healthcare a plus
Available to work full time in person at the North Bethesda office