Ad Product Marketing Manager, Commerce Media

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team

The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone.

About the role

Roku is seeking a high-performing, results-driven Ad Product Marketing Manager (PMM) to lead the strategy, launch, and scaling of ad products enabled through our growing ecosystem of Retail Media Network (RMN) partnerships. As Roku expands beyond traditional TV buying channels, this role will be essential in defining how partner-driven solutions are positioned, packaged, and scaled to unlock new segments and accelerate revenue growth.

Operating at the intersection of Product, Sales, and Business Development, this PMM will bring structure and clarity to fast-moving, high-impact business lines. You will translate partner capabilities into compelling value propositions, shape cross-functional go-to-market plans and drive internal readiness across Roku’s commercial teams. You will also inform product and partner roadmaps, identify market needs, and ensure new features are prioritized and launched with precision.

As the day-to-day point of contact for emerging Commerce Media initiatives, you will own positioning, messaging, and education to help help drive market demand and adoption. Your work will streamline workflows, strengthen partner alignment, and create scalable frameworks that expand Roku’s footprint in an evolving advertising landscape. This role is ideal for someone who thrives in ambiguity, leverages data to guide decisions, and consistently raises the bar on how new products and partnerships go to market.

For NY Only - The estimated annual salary for this position is between $124,600 and $130,500 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing

Translate technical product capabilities into clear value propositions, positioning, and messaging for internal and external audiences.

Partner closely with Product, Sales, Business Development, and Operations to manage roadmaps, streamline workflows, and ensure features launch effectively.

Create scalable frameworks for product rollout, including launch plans, playbooks, sales materials, FAQs, and enablement content.

Lead internal training and education efforts to ensure commercial teams understand how to sell and activate new partner-enabled solutions.

Monitor competitive landscapes across RMNs and CTV to inform positioning and differentiation for Roku.

Drive consistency and clarity across internal messaging, ensuring alignment on product definitions, requirements, and commercialization milestones.

We're excited if you have

5+ years of experience in ad-tech or product marketing/management with a preferred focus in the Retail Media Network landscape

Experience in a start-up environment, or you can demonstrate an entrepreneurial approach in your roles and an understanding of working in a low-resource environment.

Ability to clearly communicate vision, roadmap, and results to senior leads inside Roku and at partner organizations

Ability to take on and complete multiple projects simultaneously across short- and long-term time horizons

Outstanding organizational, analytical, written, and presentation skills

Entrepreneurial self-starter who deals well with ambiguity

Proven track record of influencing without authority

Passion for measuring results and making tasks simpler for internal stakeholders

Located in New York, NY

BA/BS degree required

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