Product Marketing Manager
Hammer Media · Austin, Texas, United States · Posted Jun 8, 2026
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Who we are
Hammer Media is the digital media powerhouse behind Caleb Hammer and the hit show Financial Audit .
In just three years, we’ve built one of the internet's fastest-growing brands, amassing over 3 million subscribers and 3 billion views !
Our mission scales through Dollarwise , a financial health platform that transforms viral content into practical tools. By bridging the gap between entertainment and FinTech, we provide personalized resources that empower users to master their habits and take control of their financial future.
Join us as we build the ultimate ecosystem for financial literacy and long-term growth.
About the Role
We are looking for a hyper-analytical, driven Marketing Product Manager to own the marketing lifecycle for Dollarwise and all products across Calebhammer.com. Reporting directly to the VP of Marketing, you will act as the critical bridge between our marketing engine and the Product Managers driving our platforms. If you obsess over finding true product-market fit, hunting down market gaps, and taking tools from ideation to an explosive launch, this is exactly where you belong.
What You'll Do:
Drive the Go-To-Market (GTM) Strategy: Spearhead the creation, launch, and ongoing promotion of new products and features across both the Dollarwise app and Calebhammer.com.
Bridge Marketing and Product: Partner closely with the Product Managers for Dollarwise and Calebhammer.com to translate technical roadmaps and feature updates into high-converting, user-centric marketing campaigns.
Hunt for Opportunities: Obsessively research our audience and the broader FinTech landscape to uncover product gaps, untapped markets, and solutions our users desperately need.
Validate Product-Market Fit: Define, test, and relentlessly iterate on Product-Market Fit (PMF) to ensure every feature we build solves a real, painful financial problem for our audience.
Align with Leadership: Work directly under the VP of Marketing to ensure all product marketing initiatives directly feed into our aggressive top-line growth and user acquisition targets.