Part-Time Social Media & YouTube Growth Manager (Preschool/Children’s Media)

OUR STORY

For more than 35 years, Bardel Entertainment has been growing and evolving, yet at our core, we remain grounded in the creative roots of the craft of animation.  Our pursuit of fresh ideas, techniques, and technologies is driven by the belief that together, through creativity and collaboration, we can accomplish anything!  If you want to be part of an environment that empowers you to experiment, learn, and contribute to exciting projects, come and join us.

Bardel Entertainment Inc. is launching an exciting new preschool animated series on YouTube this October. We have partnered with a prominent kids' content influencer who is providing the music for our show and driving initial traffic from their established Instagram and TikTok channels. We are building our digital presence from scratch and looking for a creative, data-driven marketer to steer our launch and long-term channel growth.

Role Overview:

We are looking for a part-time Social Media & YouTube Manager to lead the pre-launch and early growth phase of a new preschool-focused content brand. This role owns the setup, optimization, and early audience growth of our YouTube and social channels, turning long-form episodes into platform-native short-form content and driving traffic through an influencer partnership. The goal is to build early traction with parents and educators across YouTube, TikTok, and Instagram leading into an October launch.

What you’ll be doing:

Channel Ownership & Setup

Set up and optimize a brand-new YouTube channel for launch readiness

Ensure strict compliance with YouTube Kids (“Made for Kids”) guidelines

Manage content calendar planning and publishing structure during the pre-launch phase

Content Production & Repurposing

Edit and repurpose full-length preschool episodes into short-form vertical content (YouTube Shorts, TikTok, Instagram Reels)

Adapt content appropriately for platform-specific formats and audience behavior

Growth & Influencer Coordination

Align influencer partner content (stories and posts) with YouTube publishing schedule to maximize cross-platform traffic

Design and execute social campaigns, countdowns, and parent-focused engagement strategies leading into and during launch

Optimization & Packaging

Write SEO-optimized titles, descriptions, and video tags to improve discoverability

Oversee or collaborate on thumbnail direction to improve click-through rate and retention

Analytics & Iteration

Monitor channel performance, viewer retention, and traffic sources across platforms

Adjust content and distribution strategy based on performance data post-launch