Senior Marketing Manager - Dayshift Remote

Position : Full Stack Senior Marketer

Salary : Up to $2,700 AUD per month

Working Hours & Conditions : Australian Hours

Holidays : Public holidays in AU

Role Overview

We are seeking a highly capable Senior Full Stack Marketing Manager to own the company's marketing function across both the commercial and charitable brands.

This is not a specialist role focused solely on social media, paid advertising, or content creation. Instead, we are looking for a commercially minded marketing generalist who understands how every component of a marketing system connects—from brand positioning and messaging through to lead generation, CRM automation, reporting, and revenue growth.

The successful candidate will become the internal marketing leader, responsible for designing, executing, measuring, and continually improving the company's end-to-end marketing ecosystem. They will also be expected to champion the practical use of Artificial Intelligence (AI) across the marketing function—using AI to improve efficiency, automate workflows, generate reporting and presentations, connect business systems, and enhance decision-making. AI should be viewed as a productivity multiplier rather than simply a content creation tool.

This role requires someone who thinks strategically, enjoys solving commercial problems, and is confident challenging ideas and contributing to business discussions. We value curiosity, critical thinking, and the ability to connect marketing activity directly to business outcomes.

Key Responsibilities

Marketing Strategy & Commercial Growth (Primary Focus)

Own the end-to-end marketing strategy across both the company and its charitable division

Develop integrated marketing campaigns aligned with commercial objectives

Build full-funnel marketing strategies that generate awareness, enquiries, and conversions

Analyse the customer journey, identify bottlenecks, and recommend improvements

Work closely with leadership to ensure marketing supports broader business strategy

Regularly review campaign performance and adapt strategy based on data and insights

CRM & Marketing Automation

Become the company's subject matter expert in GoHighLevel

Design and manage the complete customer journey within the CRM

Build lead nurturing sequences and automated marketing workflows

Improve lead management and conversion processes

Ensure accurate reporting across the marketing and sales pipeline

Continuously optimise automation and customer communication

Utilise AI tools to automate repetitive marketing and administrative workflows

Develop AI-assisted reporting, presentations, campaign analysis, and marketing documentation

Build connections between AI platforms (such as Claude) and business systems where appropriate to improve operational efficiency

Continually identify opportunities to streamline processes and reduce manual work through AI and automation

Digital Marketing

Manage and optimise Google Ads and Meta advertising campaigns

Recommend marketing investment based on commercial performance

Oversee SEO strategy and ongoing website optimisation

Coordinate email marketing campaigns and customer communications

Monitor campaign performance and maximise return on investment

Website & Content Management

Oversee website development and ongoing optimisation

Create landing pages and lead generation assets

Develop compelling website copy and customer messaging

Ensure content clearly communicates the company's value proposition

Improve website conversion rates through continuous testing

Content & Brand Development

Coordinate content creation across multiple channels

Work with leadership to develop educational content, customer stories, and brand messaging

Support podcast launches, campaign rollouts, partnership opportunities, and events

Maintain consistent brand positioning across all customer touchpoints

Reporting & Business Intelligence

Develop meaningful marketing dashboards and reporting

Track lead generation, campaign performance, conversion rates, and ROI

Present marketing insights and recommendations to leadership

Use data to recommend continuous improvements across all marketing activities

Translate marketing data into commercial actions

What You'll Deliver in Your First 90 Days

Become proficient in the company's marketing systems, including GoHighLevel

Develop a clear understanding of the entire customer acquisition funnel

Identify major bottlenecks and recommend improvements across marketing and lead generation

Launch or optimise Google and Meta advertising campaigns

Support the launch of the new charitable website

Build marketing reporting dashboards that provide meaningful commercial insights

Develop a pipeline of partnership and promotional opportunities

Establish a structured marketing roadmap for future growth

Tools & Systems

GoHighLevel CRM (primary platform)

Google Ads

Meta Business Suite

Google Analytics & Search Console

AI platforms including Claude, ChatGPT, Perplexity, and other productivity tools

Microsoft 3…