Ecommerce Manager

Who We Are

Parenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing — sometimes all before noon. That's where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don't shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking an E-Commerce Manager to join our Digital & E-commerce team based in Miami, FL. Reporting to the VP, E-commerce & Media Strategy, this role is responsible for executing and optimizing our e-commerce presence across key retail partners and owned channels, with a primary focus on the U.S. market. The ideal candidate brings strong operational rigor, a sharp eye for digital shelf excellence, and a proactive, problem-solving mindset. This individual will thrive in a fast-paced, entrepreneurial environment and play a key role in driving conversion, protecting brand equity, and scaling best-in-class e-commerce execution.

Responsibilities:

Own end-to-end product setup and maintenance across all e-commerce retailers, ensuring accuracy, completeness, and timeliness

Manage and optimize product detail pages (PDPs) to improve conversion, content quality, and discoverability across key U.S. retail partners

Monitor and enforce Minimum Advertised Price (MAP) compliance; identify and escalate unauthorized third-party sellers

Proactively identify and mitigate counterfeit activity by managing IP tracking tools and monitoring online marketplaces

Conduct regular site audits across major retail partners to ensure best-in-class execution and full utilization of retailer-specific digital capabilities

Plan, launch, and optimize paid media campaigns across retailer platforms (e.g., Amazon, Walmart, Target), driving traffic and conversion

Partner with Marketing, Creative, and Product teams to develop and refresh enhanced content, including A+ content, brand stores, and video assets

Collaborate with Web and UX teams to continuously improve Frida’s owned e-commerce experience (Shopify), enhancing usability and conversion

Troubleshoot and resolve retailer issues by managing support tickets and ensuring timely resolution

Execute promotional plans, ensuring accurate setup, alignment with inventory, and flawless execution during key events

Maintain up-to-date compliance documentation and ensure adherence to retailer requirements

Track, analyze, and report on key e-commerce performance metrics; identify opportunities to improve conversion and sales

Develop and implement best practices across platforms to continuously improve digital shelf performance and operational efficiency

Support additional e-commerce initiatives and cross-functional projects as the business evolves

What You Will Need

Bachelor’s Degree in Business, Marketing, or a related field

3–5+ years of experience in e-commerce, preferably within CPG or a high-growth consumer brand

Hands-on experience with Amazon (Vendor Central and/or Seller Central) and other major U.S. online retailers

Experience with Shopify or other DTC platforms preferred

Strong understanding of digital shelf fundamentals, PDP optimization, and online merchandising

Experience managing retailer media platforms (e.g., Amazon Ads, Walmart Connect) is a plus

Advanced proficiency in Microsoft Excel and PowerPoint; comfortable working with data to drive decisions

Ability to work in a fast-paced environment in which requirements & priorities constantly change

Excellent written and verbal communication

Strong organizational and multi-tasking skills with high attention to detail

A self-starter with an ability to complete tasks both independently and collaboratively as part of a team

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting …