Product Marketing (Hyperscalers)

The Principal Product Marketing Manager for Hyperscaler Power owns the commercial and market intelligence function for the power IC business unit — combining P&L accountability, pricing strategy, and direct hyperscaler customer engagement with technical go-to-market execution.

Key Responsibilities:

Market Intelligence & Competitive Analysis

Provide market sizing, TAM/SAM analysis, and competitive share assessments to support business case development for new products

Continuously monitor the competitive landscape and maintain up-to-date competitive battle cards

Analyze hyperscaler CapEx trends, power architecture roadmaps, and OCP/ODCC specifications to identify product gaps and opportunities for portfolio expansion

Track GPU and ASIC power delivery evolution and translate implications into product requirements

Commercial Leadership & Pricing

Develop and maintain comprehensive pricing strategy for the product line, including list pricing, volume break structures, LTA pricing frameworks, and competitive response pricing

Own the product family P&L in partnership with finance, including revenue forecasting, gross margin management, and cost roadmap optimization in collaboration with foundry, packaging, and test engineering

Provide forecasting inputs and business case analysis for NPI investments in collaboration with product management and finance

Support design-win pipeline development with technical differentiation packages, competitive response kits, and customer-specific value engineering analyses

Manage product lifecycle transitions including EOL planning, bridge product strategy, and new product introduction (NPI) coordination

Customer & Ecosystem Engagement

Engage directly with hyperscaler hardware platform teams to shape requirements, gain design-window visibility, and establish technology roadmap alignment

Partner with Customer Program Managers, product managers to ensure product-customer fit and capture design-specific requirements throughout the program lifecycle

Work closely with field sales and FAEs to develop customer-specific positioning and support design-in activity at strategic accounts

Support RFQs and design win activities with technical differentiation content and competitive response packages

Build and maintain relationships with ODM partners and OEM platform teams as secondary influencers of hyperscaler power design

Product Positioning & Go-to-Market

Define compelling product positioning and value propositions for power ICs targeting hyperscaler AI rack architectures

Develop and own go-to-market plans for new product launches

Education : Bachelor's degree in Electrical Engineering or related field; Master's degree strongly preferred

8+ years of experience in the semiconductor industry, with 5+ years in product marketing, product management, or technical business development for analog, mixed-signal, or power management ICs

Strong commercial acumen: proven ability to build and defend business cases, manage product P&L, drive pricing strategy, and optimize cost trade-offs across the product lifecycle

Experience engaging directly with hyperscaler, cloud, or HPC customer hardware engineering and procurement teams

Demonstrated ability to develop technical marketing collateral for sophisticated engineering audiences

Experience executing product launches, including pricing, sampling, collateral, and sales enablement in semiconductor markets

Excellent cross-functional leadership and executive communication skills; ability to influence without authority across engineering, sales, and executive stakeholders

Preferred & Differentiating Qualifications

12+ years with a demonstrated record of shipping power ICs into hyperscaler production programs at AWS, Google, Microsoft, Meta, or their ODM partners

Deep technical knowledge across power IC application domains: multiphase DC-DC controllers, smart power stages, 48V IBC architectures

Prior hands-on experience as an IC design engineer, applications engineer, or power systems architect — providing ground-level credibility with design teams and customers

MBA or equivalent business education is a plus for roles with expanded P&L and commercial responsibilitie

The expected annual pay range for this position is $200K - $270K. This position is also eligible for bonus opportunities. Please note that final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.

Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to elective benefit options, benefited employees receive company-paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation. New employees will attend a detailed benefit orientation to learn …