Director, Community Engagement

About Sweetgreen:

Sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 6,000+ team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of feeding people, and we’re out to change what that means.

What You'll Do:

Sweetgreen is looking for a Director of Community Engagement to activate our brand and engage our communities, earning attention beyond the four walls of our restaurants. This role owns organic social, regional, and field marketing, and experiential — prime channels where sweetgreen earns its place in culture. You will lead a multi-disciplinary team and work cross-functionally to ensure that every activation, collaboration, and community moment is not only on-brand but connected to measurable business outcomes. You are equally at home in a creative brainstorm and a performance review, and you know how to build things that last.

Core responsibilities for the position include, but are not limited to, the following:

Lead, develop, and inspire a team spanning organic social, field marketing, and experiential, setting clear goals, priorities, and career growth paths for direct reports and the broader team

Own sweetgreen's organic social strategy and community voice across all platforms — building an engaged following, fostering authentic conversation, and driving user-generated content and cultural relevance in a way that reflects our values and resonates with our guests

Build and oversee the regional and field marketing function, ensuring sweetgreen shows up meaningfully in local markets through community partnerships, neighborhood giveback initiatives, new market activations, and grassroots programming

Lead sweetgreen's experiential execution by creating IRL moments ranging from large-scale tentpole events to intimate community experiences that deepen brand love and generate earned media

Build robust measurement frameworks to connect community investment to brand health, traffic, trial, and retention, and regularly communicate ROI and learnings to senior leadership. Model continuous improvement, with an equal passion for culture and an obsession with data.

Collaborate closely with Brand, Creative, Culinary, Growth Marketing, Partnerships, and Restaurant Operations to integrate community programming into broader campaigns, product launches, and seasonal moments

Manage agency and event production partners, maintaining high standards of quality and accountability within budget

Qualifications:

Based in office 4 days per week at the Sweetgreen Support Center in Los Angeles

8–10+ years of experience in brand marketing, community, social, and/or integrated marketing roles at a consumer brand, with at least 3 years leading multi-disciplinary teams

Deep expertise across organic social and at least two of the other pillars this role owns: field/regional marketing, community partnership marketing, or experiential — with genuine curiosity and confidence across all of them

Proven ability to connect community and brand programming to business outcomes — you understand how culture drives commerce, and you can articulate that clearly to stakeholders

Track record of building and scaling community partnerships, ambassador programs, or co-marketing initiatives that generate meaningful brand equity and measurable lift at a community level (IRL and digital)

Exceptional people leader with experience building high-performing teams, fostering creative cultures, and developing talent at multiple career stages

Entrepreneurial and resourceful — you've built programs from the ground up and know how to prioritize when everything feels urgent

Strong communicator and storyteller, comfortable presenting strategy, creative work, and performance results to senior leadership

Passion for food, wellness, sustainability, and the communities sweetgreen serves

Highly collaborative, with a demonstrated ability to navigate complex cross-functional organizations and move work forward without formal authority

What you'll get:

Highly competitive pay + bonus plan

Three different medical plans to suit your and your family's needs

Dental and Vision insurance

Flexible PTO plan

401k program

Employee HSA and FSA

Complimentary greens

An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food

To live the sweetlife and celebrate your passion + purpose

A collaborative team of people who live our core values and have your back

A clear career path with opportunities for development, both personally and professionally

Free sweetgreen swag

Come join the sweetlife!

About sweetgreen

Sweetgreen is a national restaurant brand dedicated to building healthier …