Integrator / Chief Operating Officer (Ecommerce / FBA)
X UP Brands · Rochester, Michigan, United States · Posted Jul 2, 2026
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About X UP Brands
X UP Brands is a founder-led, Amazon-first ecommerce portfolio company. We build, acquire, and scale niche consumer brands — 8 brands today across wellness, jewelry, drinkware, and medical accessories, with more brands and acquisitions actively in the pipeline — through superior product development, conversion-focused creative, and a repeatable operating system. A global team, on track to hit $25M in revenue by the end of 2026, with a 3-year goal of $100M — more brands, better systems, AI-powered departments.
We run on EOS (Entrepreneurial Operating System). This role is the Integrator seat.
The Role
Our Founder & CEO is the company's Visionary — the best product strategist, creative judge, and deal evaluator in the business, and its biggest bottleneck. We're hiring the person who runs the company day-to-day so he doesn't have to: owns the leadership team, owns the problems, owns the follow-through — freeing the CEO to focus on product, growth, and acquisitions.
This is not a role scoped to one brand. This is operating authority across all 8 brands and every department: DTC, Amazon Advertising, Creative, Operations, Product Development, and Finance.
You will work core hours aligned with our global leadership team, primarily overlapping US Eastern Time.
What You'll Own
Run the leadership team. Direct accountability for the department heads — hold Rocks, scorecards, and deadlines to the standard, not just track them
Run EOS. Own the weekly leadership meeting cadence, Quarterly Rocks planning, and the Issues List (IDS)
Solve the problems that currently land on the CEO's desk. Team accountability gaps, cross-department conflicts, vendor and operational fires — resolved before they need to go up
Own execution against the company's revenue targets. Translate strategic direction into department-level plans and hold the team to delivering them
Own new brand and acquisition integration. When we launch a new brand or close an acquisition, you build the operational plan, set the targets, and hold the team accountable to hitting them from day one — this isn't a side project, it's core to how we scale past 8 brands
Represent the company externally where needed — supplier, logistics, and operational vendor relationships
Build the management layer underneath you. Several department heads are strong individual operators who need to grow into people managers — that's your job to develop