Director, Corporate Communications & Social Reputation

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Shape the Public Reputation of One of the Most Influential Brands in the World

We're looking for a strategic communications leader to own and evolve how Beast Industries shows up in real-time public conversations. As Director, Corporate Communications Social Reputation, you will lead the strategy, systems, and governance that shape our corporate reputation across social platforms, executive channels, and emerging public forums.

Reporting directly to the Chief Communications Officer, you'll serve as a trusted advisor to the CEO, Founder, and executive leadership team, helping navigate an increasingly complex communications landscape while building long-term trust, credibility, and brand affinity. This role sits at the intersection of corporate communications, executive visibility, social reputation, and issues management, turning moments of attention into opportunities to strengthen the Beast Industries brand.

This is a highly visible leadership role for a communications professional who combines exceptional judgment, platform fluency, executive presence, and strategic thinking. You will help define how one of the world's most recognized creator-led companies engages with audiences, manages reputation, and participates in culture at scale.

Core Outcomes (12–18 Month Horizon)

Drive measurable improvements in corporate reputation, brand sentiment, trust, and audience engagement across priority public platforms

Establish Beast Industries as a best-in-class example of modern corporate communications and social reputation management

Strengthen executive visibility and thought leadership across LinkedIn, X, and emerging channels

Develop and institutionalize a scalable social reputation framework encompassing listening, risk detection, response management, governance, and measurement

Enhance organizational readiness for high-profile issues, emerging narratives, and reputation-sensitive events

Build communications capabilities, processes, and talent that support the long-term growth of the company

Key Responsibilities

Develop and lead the overall external communications and social reputation strategy for Beast Industries

Serve as a trusted communications advisor to the CEO, Founder, and senior executives on reputation management, executive visibility, messaging, and public engagement

Define and evolve the company's public voice, engagement philosophy, and governance model across high-impact social platforms

Build and oversee editorial strategies focused on reputation, thought leadership, corporate storytelling, and trust-building

Establish clear communications frameworks, escalation pathways, and decision-making protocols for emerging issues and high-visibility moments

Lead strategic responses to reputation-sensitive situations, balancing speed, transparency, business objectives, and brand values

Design and implement sophisticated social listening, sentiment analysis, and early-warning systems to proactively identify opportunities and risks

Partner closely with Marketing, Content, Legal, HR, and Executive teams to ensure alignment across communications initiatives

Identify and develop internal subject matter experts, executives, and spokespeople to strengthen the company's public presence

Manage external agency relationships and strategic communications partners as needed

Deliver executive-level reporting, insights, and recommendations related to reputation health, audience sentiment, and communications effectiveness

Mentor and develop communications talent while helping shape the future structure and capabilities of the communications function

You'll Need to Have:

10+ years of experience in corporate communications, external communications, reputation management, social strategy, or related disciplines

Proven success developing and leading communications strategies for high-profile brands, public figures, or rapidly growing organizations

Deep expertise in social reputation management, executive communications, and public engagement strategies

Significant experience managing complex or high-visibility issues, crises, or r…