Power System Marketing and Architecture

PSMA is the face of POWER Product Group (PG).

Role is strategical for Power PG (direction/trends),

PSMA covers System Marketing for POWER PG

Driving strategic System architecture Projects for POWER

PSMA play as consultant for Business Divisions (BD) and Sales on Systems and application Clusters topics. It is one of VoC to Business Divisions, supporting Roadmap creation and NPI definition to the Business Divisions. It provides power market guidance to sales and BDs, highlighting trends and new technical requirements and emerging power architectures

Members of PSMA should mix a combination 50-50% of business and technical marketing skills. Being System experts with business acumen.

The team is supposed to support all POWER products portfolio, across all Market Segments, which PSMA contributes to analyze in terms of SAM for Renesas, and trends which determine main changes in architectures and consequently power component BOMS.

PSMA analyze market competitors in power, with depth in their portfolio, benchmarking Renesas portfolio against, to highlight value proposition, but also Gaps in portfolio and roadmap.

PSMA will focus, in line to main priorities on area of main impact, in line to market dynamics.

This generates worldwide champions in PSMA for the area of focus, where the tandem of System Marketing and System Architects will work as a unum team of experts, to support the Application clusters when supporting both Sales and Business Divisions. DiAerent members in diAerent geographies (when feasible) will provide quasi 24 hours support to any region for the market segment of focus.

The team will generate collaterals to support the key application area with:

All the available Power Product portfolio -

Market analysis / Customer base / End customer Products deep analysis

Competition analysis

Portfolio Gap analysis

System Block Diagrams

System Simulations

Eventual Demo-boards to be defined and realized to demonstrate the System architecture and establish the Renesas BOM to customers

This hardware will be realized with the support of third parties (IDH), and by the PSMA laboratory in Bangalore

Providing Power Roadmap feedback to all Product Lines, based on above

Explore power market megatrends, in the scope of suggesting a GO-TO-Market approach for Renesas, based on through analysis.

The PSMA team covers for Power Product Marketing global activities, like the following:

Generate monthly reporting on DIN progress versus targets, by market segments and Region

Participate to periodic opportunity reviews (funnel, DIN, revenue) with Sales and Product Lines (marketing and management), to reinforce the bond between the field and PG, leveraging the system knowledge, full power portfolio solution approach, to increase visibility into the customer opportunities, drive focus to key ones

Newsletter (internal)

Manages the organization and setup of Power events and Conferences, like APEC, PCIM.

Provides content for Power Marketing Campaigns, for editors’ articles, webcast and interviews.

Global PWR Communication content and campaigns to contribute to Renesas brand awareness in Power.

Bachelor’s degree in electrical engineering or related field, MBA is a plus

Proven track record of success in business development within the semiconductor industry, specifically in power products, with a minimum of 5-8 years experience in Power, in roles like semiconductors technical marketing, semi product definition, system design, system architecture, reference designs.

Strong understanding of power management semiconductor ICs, AC/DC, DC/DC converters, Battery Management, Si/WBG and trending power architectures and technologies

Experience working with Data Infrastructure system knowledge, with deep understanding of block diagrams with details of components parts, being able to generate those and populate with power parts to address the entire application

Excellent communication and presentation skills, with the ability to forge strong relationships with customers and partners.

Ability to drive results in a fast-paced, dynamic environment. Team building, open minded, business oriented, active listening, able to interface with customer and company stakeholders, self-initiative, self motivating, prepared to continue changing, learning and growing.

The expected annual pay range for this position is $197,000K-$245,000K. This position is also eligible for commission pay. Please note that final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘ To Make Our Lives Easier .’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processin…