Senior SDR

Trustmi helps enterprises prevent B2B payment fraud before money moves. Our AI-powered platform protects organizations from payment fraud, business email compromise (BEC), vendor impersonation, and payment errors by continuously validating every payment.

Founded by cybersecurity veterans Shai Gabay and Eli Ben Nun, Trustmi is a fast-growing Series A company backed by Cyberstarts, Insight Partners, and Zeev Ventures.

We're looking for a driven, hands-on Senior Sales Development Representative to serve as a team lead as a player-coach for our SDR team. In this role, you'll generate qualified pipeline while helping optimize team performance, improve outbound execution, and support the day-to-day operations of the SDR function.

Reporting to the Head of Demand Generation, you'll work closely with Sales, Marketing, and Revenue Operations to execute scalable prospecting strategies, improve processes, and help the SDR team consistently achieve its goals.

Responsibilities

Pipeline Generation

Own an individual pipeline target through inbound and outbound prospecting to exceed quarterly pipeline targets across marketing and sales.

Execute multi-channel outreach across email, phone, LinkedIn, events, and other digital channels.

Research target accounts using ICPs, buying signals, contact intelligence, and intent data.

Build relationships with Finance, Security, and IT decision-makers to generate qualified pipeline.

Player-Coach Leadership

Lead by example through consistent execution and strong prospecting results.

Coach teammates on messaging, objection handling, call execution, and prospecting best practices.

Support onboarding, enablement, and ongoing skill development.

Share successful plays, learnings, and best practices across the team.

Operational Excellence

Help build and execute scalable outreach strategies and sequences, and provide monthly plays including enriched accounts and contacts, talk tracks, sequences and goals working with head of demand generation

Attend and provide consultation on weekly calls with sales and marketing to improve sales-generated pipeline generation.

Develop prospecting strategies from 5x5 using ABM tactics to improve conversion rates in our top tier accounts.

Partner with Sales, Marketing, and Revenue Operations to improve lead flow, routing, and handoff processes.

Support process improvements and implement best practices for prospecting, qualification, and pipeline generation.

Help maintain reporting and dashboards to track activity, pipeline, and conversion metrics.

Ensure CRM hygiene and consistent use of sales engagement tools.

Identify opportunities to improve team productivity, execution, and overall performance.