Assistant Manager - Marketing

About Us:

FE International is an award-winning global M A advisor of SaaS, e-commerce and content businesses . It has completed acquisitions for thousands of founders, owners and acqui rers , and is the preeminent valuation thought leader in the industry. Its team includes experts in exit planning, valuation, accounting, legal and more.

Founded in 2010, FE is known for its extensive network of pre-qualified international investors. With headquarters in New York and regional offices in Miami, San Francisco and London, FE is an international company serving clients worldwide. It was named one of The Americas’ Fastest Growing Companies in 2021 and 2020 by The Financial Times and is also a two-time Inc. 5000 company.

The Opportunity:

We are looking for a hands-on, full-stack Assistant Manager - Marketing to join a leading global M A advisory firm. This is a builder's role for a versatile marketer who can own execution across the entire marketing function: demand generation, content, SEO and AI-driven search, paid media, social, PR, marketing automation, and reporting.

You will move comfortably between strategy and hands-on execution, equally happy writing a thought-leadership blog, building a HubSpot workflow, launching a Google Ads campaign, running a cold outreach sequence, or standing up an AI-assisted marketing workflow. You understand how to market professional and financial services to a sophisticated B2B audience of business owners, private equity firms, and strategic buyers.

This is a "does everything" marketing role. If a task falls under modern marketing, it likely falls to you.

Key Responsibilities

Lead Generation Outreach

Design and execute multi-channel lead generation campaigns (inbound and outbound) to drive qualified deal flow and prospect engagement

Build and manage cold outreach sequences (email and LinkedIn) targeting business owners, investors, and strategic buyers

Continuously test and optimize outreach messaging, cadence, targeting, and list quality for better response and conversion rates

Use tools such as LinkedIn Sales Navigator and enrichment/outreach platforms to build and qualify prospect lists

Marketing Automation CRM

Own day-to-day management of HubSpot (or equivalent): workflows, list segmentation, lead scoring, and campaign tracking

Maintain CRM data hygiene, pipeline reporting, and attribution tracking in partnership with the deal origination team

Build and manage nurture sequences aligned to the buyer and seller journey

Manage email deliverability, domain health, and sending reputation

Content Copywriting

Write and edit blog content, thought leadership, market commentary, and long-form guides that position the firm as a credible M A authority

Produce recurring email newsletters and campaign copy for the buyer and seller audience

Create marketing collateral for an advisory audience: teasers, one-pagers, landing page copy, and sales enablement material

Ghostwrite and manage executive and company social content in a consistent brand voice

SEO, AEO LLM Visibility

Manage on-page and technical SEO to improve organic rankings and site authority

Run link-building and digital PR outreach to grow domain authority and referral traffic

Apply Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and LLM-visibility best practices so firm content is surfaced accurately in AI-driven search and generative answer engines (ChatGPT, Perplexity, Google AI Overviews, and similar)

Maintain structured data, content feeds, and technical assets that help AI systems retrieve and cite firm content correctly

AI Development Automation

Build in-house AI tools, agents, and workflows using Claude, Claude Code, ChatGPT, and other LLM platforms to speed up content, research, outreach, and reporting

Develop custom skills, prompt systems, and automation pipelines that turn recurring marketing tasks into reliable, repeatable AI-assisted processes

Use AI coding tools (Claude Code, Cursor, or similar) hands-on to build internal utilities, dashboards, and integrations for the marketing team

Test new AI models, tools, and platforms as they release, and roll the best ones into daily team workflows

Manage the wider marketing tech stack (SEO tools, CRM, analytics, outreach, and AI platforms) and connect systems where it saves time

Social Media Brand Visibility

Plan and manage the organic social calendar across LinkedIn and X/Twitter for the firm and its executives

Grow reach, engagement, and follower quality; draft posts, threads, and comment replies in brand voice

Support employer branding and internal communications as needed

PR Communications

Draft and distribute press releases for closed deals, appointments, awards, and company milestones via newswire platforms

Support media relations and maintain a consistent public narrative for the firm

Performance Paid Media

Plan, execute, and optimize Google Ads and other performance campaigns for lead generation and br…