Sr. Shopper Activation Specialist

ABOUT OLIPOP

At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.

This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.

Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.

The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.

In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.

So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.

OLIPOP is seeking a Sr. Shopper Activation Specialist to support execution of our retail marketing programs, including point-of-sale (POS) materials, display deployment, and merchandising initiatives.

This role will focus on coordinating the development, production, and distribution of all in-store marketing materials, ensuring programs are delivered accurately and on time. You’ll partner with cross-functional teams including Sales, Marketing, Supply Chain, and Finance to support execution of national and channel initiatives and maintain consistency in how OLIPOP shows up across retail.

RESPONSIBILITIES

Program Execution Coordination

Support execution of national shopper marketing programs and tentpole initiatives, including, but not limited to, coordinating timelines, materials, and deliverables

Prepare POS materials and resources (such as catalogs) for sales teams to execute in-store programs, including dealer loaders

Track key milestones and ensure projects are completed on time and within budget guidelines

POS Vendor Coordination

Coordinate with external vendors and suppliers to support testing, production, and delivery of in-store marketing materials

Drive the quoting process, tracking orders, and maintain communication between external partners and internal teams

Understand and own the relationships with fulfillment partners and warehouses to ensure timely distribution, including new item set ups and stepping in on order or shipping challenges

I nventory Asset Management

Manage POS inventory within internal ordering systems, ensuring materials are available, tracked, and accurately distributed

Maintain and update asset libraries, ensuring stakeholders have access to current updated materials.

Support inventory tracking, reporting, and pacing updates

Tools, Reporting Process Support

Maintain reporting on POS usage, inventory levels, and program execution, including post-mortem analysis after each tentpole or campaign

Analyze data processes to identify trends, gaps, or opportunities for improvement or optimization

Create and maintain tools such as order forms, trackers, and dashboards

Support ongoing improvements to workflows and systems to ensure optimization and minimal disruption to field-level execution

Cross-Functional Support

Collaborate with broader Shopper team as well as Sales, Marketing, Science Medical Affairs, Finance and Operation teams to ensure alignment on execution needs and timelines

Support special projects including, but not limited to, trade shows, custom POS requests, coupon development, national shopper marketing programming, retailer-specific programs

REQUIREMENTS

5+ years of experience in CPG (beverage is preferred), shopper marketing…