Senior Associate, VIP Strategic Initiatives
Fanaticsfbg · New York, NY, United States · Posted Jul 6, 2026
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About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
ABOUT THE ROLE
Fanatics is hiring a Senior Associate for the VIP Strategic Initiatives team. This is a high-leverage seat for someone who wants to work at the intersection of sports, entertainment, and culture, and who thrives turning ambiguity into clear thinking and action. Working alongside the Director, Strategic Initiatives, you will drive company-wide priorities and VIP strategy. This is not a traditional strategy role. It is built for someone who wants to operate across functions, own processes end to end, and shape the VIP narrative for customers and internal stakeholders. Analytical horsepower and creative problem solving are the core of the job. VIP is one of the fastest-growing parts of the Fanatics platform, serving our highest-value customers. The work spans the full ecosystem, from acquisition and retention to loyalty and how VIP connects to growth across the wider business. The pace is fast and the standard is high, but the surface area is unusually broad for this stage of a career.
KEY RESPONSIBILITIES
Build the deliverables that drive VIP decisions and strategic priorities: executive decks, financial models, and ad hoc analysis
Translate messy inputs into clear, structured, insight-led narratives
Shape the models and dashboards that sharpen visibility into revenue, reinvestment, and customer trends. Work closely with technical teams to ensure analytics and reporting aligns to VIP strategy
Use AI and analytics tooling to automate and accelerate business processes
Support longer-horizon strategy work, from org and operating model design to GTM and customer communications
Take the initiative on unstructured problems and emerging opportunities rather than waiting to be told what to do
Collaborate across VIP, Loyalty, and the broader Fanatics organization
QUALIFICATIONS
1 to 3 years in management consulting, investment banking, loyalty operations, or an early-stage startup
Strong executive presence, with the ability to tailor communication style to the audience
Exceptional storytelling, building executive-ready slides and charts around a central narrative tied to business priorities
Advanced Excel and financial modeling experience
Strong written and visual communication, with high standards for accuracy and clarity
A structured thinker who can take an ambiguous prompt to a clear, defensible answer
An early AI adopter who automates and accelerates work through AI and agentic workflows
High energy, low ego
Proven ability to collaborate across stakeholders with different backgrounds and skillsets
A creative problem solver who is comfortable with ambiguity and brings relentless drive to get things done
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.…