Senior Director, Consumer Product Marketing

Want to help us help others? We’re hiring!

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

We believe helping should be part of everyday life. As we evolve from a fundraising platform into the world's leading place of generosity, we're looking for a Senior Director, Consumer Product Marketing to help drive participation, generosity, and collective action.

This leader will partner across Product, Growth, Marketing, Research, Design, and Data Science to shape how people discover opportunities to help, ask for support, and engage more deeply in their communities. The ideal candidate is a strategic, customer-obsessed leader who understands how products, behaviors and marketplaces come together to drive growth.

The Role

As Senior Director, Consumer Product Marketing, you will lead the team responsible for customer insights, marketplace strategy, product positioning, go-to-market execution and product adoption across GoFundMe's consumer ecosystem.

You will play a critical role in helping GoFundMe increase participation across every side of the marketplace: inspiring more people to start fundraisers, helping more donors discover opportunities to give, enabling nonprofits to grow impact and creating new ways for supporters to engage in acts of generosity.

What You'll Do

Lead Marketplace Product Marketing Strategy

Define and execute the product marketing vision for GoFundMe's consumer and marketplace experiences.

Develop strategies that increase participation, engagement, trust, and marketplace health across fundraisers, donors, nonprofits and supporters.

Identify opportunities to strengthen network effects, reduce participation barriers, and accelerate growth across the ecosystem.

Influence Product Strategy Through Customer Market Insights

Serve as the voice of the customer from the outside in.

Develop a deep understanding of customer motivations, needs, barriers, and behaviors through research, experimentation, marketplace analysis and competitive intelligence.

Translate customer and market insights into recommendations that influence product strategy, roadmap prioritization and growth investments.

Partner closely with Product, Design, and Research teams to ensure customer needs are reflected throughout the product development process.

Drive Product Adoption and Marketplace Participation

Develop go-to-market strategies that drive awareness, activation, adoption, engagement and retention across key customer journeys.

Partner with Growth and Lifecycle teams to improve fundraiser activation, donor participation, repeat giving and long-term engagement.

Create scalable frameworks that help customers understand product value and achieve successful outcomes.

Define participation strategies that encourage helping behaviors and strengthen customer engagement across the marketplace.

Lead AI Product Marketing and Innovation

Partner with Product teams to bring AI-powered experiences to market that help customers succeed.

Develop positioning, adoption, and go-to-market strategies for innovations such as Smart Fundraising Coach and future AI-enabled experiences.

Identify opportunities where emerging technologies can increase fundraiser success, donor engagement, and overall marketplace participation.

Own Product Positioning and Go-to-Market Excellence

Lead positioning, segmentation and value proposition development across consumer products and experiences.

Define clear customer narratives that communicate product value and differentiation while enabling Marketing teams to activate audiences effectively.

Establish scalable launch frameworks and cross-functional operating models that drive successful product introductions and adoption.

Partner with Consumer Marketing, Communications, Creative and Growth teams to ensure consistent execution across channels and touchpoints.

Build, Execute and Lead a Winning Team

Build, develop and lead a high-performing Consumer Product Marketing team, setting the standard for excellence through both strategic leadership and hands-on execution.

Drive clarity on priorities, operating rhythms and performance expectations, ensuring plans translate into measurable business outcomes.

Foster a culture of customer obsession, strategic rigor, experimentation, accountability, and cross-functional partnership by modeling these behaviors in day-to-day work.

Guide critical product marketing initiatives from strategy through execution, removing obstacles and helping teams deliver impact at scale.

Measure Impact and Drive Business Outcomes

Define the metrics, frameworks and insights needed to evaluate product marketing effectiveness and marketplace performance.

Track and optimize outcomes acros…