Senior Manager, Marketing (MiLB)
Majorleaguebaseball · New York, New York · Posted Jul 6, 2026
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We’re looking for a passionate Senior Manager of Marketing to lead the charge on several facets of Minor League Baseball (MiLB) marketing. Reporting to our Vice President of MiLB Marketing, you’ll be the driving force behind MiLB’s expanding suite of national programming, commercial activation, and fan engagement efforts.
Responsibilities
Support the integration of the MiLB brand across all League assets, departments, and communications as needed
Lead Brand Insights for MiLB, partnering with MLB Strategy, Marketing, and external partners to translate fan data into actionable insights
Advance our Performance Media strategy and own project management of all national and localized media programs
Assume strategic leadership of our Copa de la Diversion Hispanic program and additional community engagement and multicultural platforms, including an audit of impact to-date and identification of opportunities for expansion and/or refinement
Serve as a thought leader and consultant for MiLB clubs by identifying and proactively communicating marketing best practices and standards that can be deployed locally
Support the Vice President, Marketing in identification and expansion of commercial opportunities across MiLB
Coordinate with MLB Special Events on MiLB representation at Jewel Events
Collaborate cross functionally with groups including MiLB Club Services, Business Operations, Ticketing, Events, Partnerships, and Design on League-wide initiatives
Drive the Business: You will take action against strategic priorities for the MiLB Marketing department, readjusting as business demands change. This requires a deep understanding of the P L and a commitment to prioritizing revenue and demand generation, balancing a long-term mindset with the ability to tackle short-term priorities
Act with Purpose: We want you to respectfully challenge the "way it’s always been done." By being relentlessly curious and knowing your "why," you will proactively identify opportunities to strengthen the MiLB brand and business
Slow Down to Speed Up: We want you to move fast, but we value taking a second to make a solid plan. You’ll be responsible for translating big ideas into structured, clear plans and gaining alignment across our matrixed organization before we act
People First: You will be responsible for building trusted relationships with teams across MLB and MiLB in service of departmental priorities and shared business goals. We value leaders who show compassion, assume positive intent, and are honest, direct, and constructive in their communication
Qualifications Skills
Bachelor’s degree in Marketing or related field or study required; Master of Business Administration preferred
A minimum of 5-7 years of experience in a mid-to-senior level marketing position; experience in the sports and/or entertainment industry is a plus
Hispanic/Latino and multicultural marketing experience preferred; Bilingual Spanish is strongly preferred
Proficiency in MS Office Suite required; advanced knowledge of MS Power Point and Excel preferred
Be experienced in navigating highly matrixed organizations to introduce and implement process and structure where none may have existed before
Be genuinely excited about tackling the challenge of doing great work with limited resources
Be capable of working autonomously and in partnership with others, operating from a position of strategic clarity and comfortable leading without a blueprint
Be comfortable translating ideas into structured plans and presenting that information clearly and concisely in front of colleagues, peers, and executive management
Have demonstrated experience in both creating a strategy and serving as the executional lead in its implementation
Maintain a solutions-oriented mindset with a proven track record of innovation and success
Have people management experience and a passion for guiding individual development
Support a team-first and collaborative department with superior interpersonal skills (listens to others, respectful of differing opinions, works well in a team environment, etc.)
Ability to travel approximately 10%
Salary Range: $110,000 - $125,000 (Base Salary) + Bonus
As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.
Top MLB Perks Benefits
Competitive Benefits Package
Company 401K Contribution
Paid Time Off and Holidays
Paid Parental Leave
Access to Free Tickets to Baseball Games MLB.TV
Discounts at MLB Store | MLBShop.com
Employee Assistance Programs (EAP)
Onsite/Online Training Development Programs
Tuition Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Pet Insurance
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