Sr. Account Based Marketing Manager

KMS is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for strategic customers. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The Sr. Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth for strategic accounts. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.

Key job responsibilities

Design and execute account-specific ABM campaigns (1:1) that drive measurable business impact

Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs

Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization

Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences

Partner with Growth marketing teams to ensure ABM programs complement broader field marketing efforts

Drive operational excellence through standardized processes, documentation, and best practices

Track and report on program performance, using data to optimize and scale successful approaches

Manage program budgets effectively, demonstrating frugality while maximizing impact

A day in the life

Pipeline influence and revenue contribution from ABM accounts

Account engagement metrics

Sales team satisfaction scores

Program execution quality and timeliness

Process improvement and best practice contributions