Performance Marketing Manager, Amazon International

Who We Are

Parenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing — sometimes all before noon. That's where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don't shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Performance Marketing Manager, Amazon International to join our Digital & Ecomm team based in Miami, FL. Reporting to the Director, Performance Marketing & Media, at Frida, the Media team leads the charge in scaling our advertising business and driving digital innovation. As the Performance Marketing Manager, Amazon International, you will own media strategy, planning, and execution for one of our most important growth channels, Amazon Advertising, across key global markets. You will lead all media planning, execution, and performance analytics for Amazon marketing initiatives internationally. You will collaborate with external agency partners to identify and execute new growth opportunities to drive sales and grow our presence on Amazon International marketplaces, including Canada, UK, France, and other emerging markets. The Performance Marketing Manager, Amazon International will thrive in a dynamic, fast-paced, and entrepreneurial environment.

Responsibilities to include:

Leads Amazon International Advertising media management from end-to-end, including budgeting, planning, initiative leading, management, and reporting

Monitors and optimizes performance across international markets, accounting for regional customer behavior, and marketplace-specific trends

Collaborates with external agencies to identify testing opportunities across keyword strategy, ad placements, creative formats, and localization strategies tailored to international markets

Creates and maintains a quarterly business review template to track key performance metrics and provide forward-looking insights and strategic recommendations

Partners with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data across multiple international marketplaces

Designs and analyzes incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, product launches, and region-specific retail events

Oversees competitive intelligence tools and establishes reporting processes to share insights across the organization

Identifies growth opportunities across Amazon's suite of media products and communicates recommendations to internal stakeholders

Partners cross-functionally with International eCommerce, Operations, and Brand teams to support global expansion initiatives

What You Will Need

3-5 years of experience managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display

Experience managing campaigns across international Amazon Marketplaces (e.g., Canada, UK, EU)

Proven ability to translate campaign objectives into channel-level strategies with clear deliverables and measurable outcomes

Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus

Strong understanding of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance-driven programs

Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) and third-party tools such as Vendor Central and Amazon Marketing Cloud (AMC)

Demonstrated ability to influence cross-functional stakeholders and elevate marketing capabilities to drive outsized results

Highly organized self-starter with the ability to manage multiple projects simultaneously, delivering high-quality work with strong attention to detail

Experience in baby brands or CPG is a plus

Ability to work in a fast-…