CRM & Email Marketing Manager

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are almost 1000 people, based out of 14 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Scope of Role

We are seeking a strategic and results-driven  CRM & Email Marketing Manager  to design and oversee a CRM strategy and manage email campaign delivery for a key Two Circles client based in Los Angeles. This client is delivering one of the most exciting, major sports events on the planet, and this role will operate as part of a team working solely on this program. This role requires a candidate with proven CRM and email marketing experience that is a strong communicator and willing to work across functional areas to deliver an audience segmentation vision and email campaign plan that will ensure support client objectives mainly focused on event ticket sales. Spanish language would be useful, but not essential.

Key Responsibilities

Audience segmentation: Develop and implement CRM and audience segmentation strategies to get under the skin of a large and growing database of fans wishing to attend a once in a lifetime event

Propensity Targeting: Identify higher propensity audiences from a fan database and work with Digital Engagement and CRM teams to create targeted campaigns to maximize fan lifetime value

End to end Email: Plan, create, and support the execution of email marketing campaigns, including campaign brief development, content creation, and email deployment

Collaborative Working: Collaborate with internal creative and digital marketing teams to develop compelling campaigns including creative storytelling, visuals, and campaign assets

Campaign Personalization: Segment customer profiles and create targeted email campaigns to maximize personalization and relevance

Email Best Practice: Monitor and maintain email deliverability and reputation and follow industry best practices for email marketing

Project Management: Project management of end to end email campaign from inception through delivery and reporting

Insights & Analysis: Leverage data insights and analytics to optimize campaign performance and audience engagement

Storytelling: Use those insights to create a narrative and leverage storytelling abilities to turn those data insights around audience growth, CRM segmentation and email performance

Activations: Support the successful delivery of event activations at sporting and cultural events in Los Angeles

Ad Hoc Support: General willingness to learn and support the Ticket Marketing team in ad hoc marketing campaigns and activations

Qualifications & Experience

3+ years of experience in CRM and email marketing (preferably with experience in major events, sports properties, or ticketed events)

Strong knowledge of email marketing best practices, including segmentation, personalization, and automation

Proficiency in CRM and email software platforms, such as Salesforce Marketing Cloud

Analytical mindset with the ability to analyze campaign data and derive actionable insights

Strong project management skills and ability to work effectively with multiple stakeholders; experience with tools such as Asana or Jira would be useful

Experience working with creative and digital media teams

Highly organized with strong attention to detail and ability to manage multiple projects simultaneously

Exceptional communication and interpersonal skills for effective stakeholder engagement

Must be available to work occasional evenings and weekends to support activation events

Preferred, but not required: Bilingual in English and Spanish

Requirements

Must have a valid US driving license

Must be willing to work on client site up to 4 days per week (Downtown LA)

The range below represents the low and high end of the base salary someone in this role may earn as an employee of Two Circles in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

$70,000-$95,000