Sales Strategy Manager

BUILT ON FLAVOR. FUELED BY PEOPLE.

What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.

With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships . Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work... this is it! Every day, you’ll be part of a journey to add flavor to millions of meals and lives.

Kinder’s is seeking a talented Sales Strategy Manager who is passionate about being part of a team of hard-working people focused on bringing the future of flavor to consumers everywhere.

Overview

The Sales Strategy Manager will play a pivotal role in shaping and driving execution of Kinder’s sales strategy, including development of merchandising, assortment, pricing, and shelving (MAPS) strategies and tactics, aligning with business and brand objectives. Reporting to the Director of Sales Strategy, this individual will operate as a highly collaborative individual contributor, partnering closely with Field Sales, Trade Finance, and Marketing teams to ensure sales plans are aligned, customer-ready, and grounded in data.

Key Responsibilities of this Role

Sales Strategy and Planning

Contribute to the development and execution of customer and channel level sales strategies aligned to brand and business priorities.

Provide customer/sales perspective to the Brand and Innovation teams in support of the development and implementation of product pipeline.

Support development and execution of go-to-market strategies for new products, ensuring successful product launch and market penetration.

Support account planning to identify opportunities, incorporate category and competitive insights, and integrate brand strategies at the customer level.

Advocate internally for customer and channel specific items and programs.

Pricing Promotional Trade Strategy

Lead the development of pricing, promotional, and trade strategies, ensuring alignment with overall business objectives and market dynamics

Assist in developing Grocery account level trade targets by product group, in collaboration with Sales Planning and the Director of Sales Strategy

Drive the execution of GTM trade strategy to ensure promotional plans and spending are in line with budget and account level trade targets

Category Launch Specialist

Develop compelling selling stories leveraging brand/shopper plans and syndicated data to support the Sales team in driving distribution and optimizing in store presence.

Clearly communicate our strategic business objectives, SKU priorities, merchandising guidance, and off shelf merch vehicles to our Sales and Broker teams, while holding them accountable via quarterly reviews and KPI tracking.

Support execution tracking, reporting, and quarterly business reviews.

Cross Functional Partnership

Partner with Field Sales and Sales Ops to drive execution of key Go-To-Market strategies at the channel and account level.

Collaborate with Trade Finance and Field Sales to optimize promotional activity and trade spend at the channel and customer level.

Report progress through clear communication and KPI dashboards.

Qualifications and Experience

Position-Specific Skills Required

Ability to excel in a highly cross-functional and collaborative environment.

Strong analytical and problem-solving skills with the ability to translate insights into action.

Deep understanding of internal selling within a CPG environment, including MAPS, revenue growth management, category insights, shopper marketing and promotional plans.

Ability to work on multiple projects simultaneously; can adapt to a quickly changing market environment.

Strong written and verbal communication skills; able to tell a clear story through data

Experience with syndicated data (IRI/Nielsen/Spins) or retailer-specific data tools.

Education / Experience

Bachelor's Degree required

4–6 years of experience in Sales Strategy, Trade Marketing, or Sales Planning, preferably within CPG.

Frozen category experience a plus

Track record in agile, creative thinking and ability to work with internal cross-functional partners and external customers to translate into business results.

Experience working in and/or supporting Grocery and Natural channel(s) is a plus.

Proven strategic thinker excited by a dynamic and high-growth organization.

Data-driven decision maker with experience developing / communicating busin…