Commercial Intelligence Analyst

We are seeking a detail-oriented Commercial Intelligence Analyst to translate sales, marketing, and digital performance data into actionable insights that drive revenue growth. This role serves as the analytical engine behind our commercial decision-making — measuring what's working, identifying where opportunity is being left on the table, and equipping leadership and the sales team with the intelligence they need to act with confidence.

Build and maintain dashboards and reports tracking sales performance, digital marketing KPIs, pipeline metrics, and customer segment trends

Analyze Google Ads and SEO campaign performance; identifying opportunities to improve spend efficiency, keyword targeting, and conversion rates

Mine RFQ data to identify win/loss patterns, pricing gaps, and segment-level trends that inform commercial strategy

Monitor website analytics and user behavior to surface actionable recommendations for improving inbound lead quality and conversion

Support pricing analysis; identifying anomalies, margin trends, and competitive positioning across customer segments

Conduct competitive intelligence research and translate findings into digestible summaries for leadership

Partner with sales and marketing to define measurement frameworks, attribution models, and performance benchmarks

Identify opportunities to automate reporting and analytical workflows using AI tools and scripting

Deliver regular performance reviews and ad hoc analysis to support commercial planning and decision-making