Marketing and Sales Director
Monarch Communities · Litchfield, CT, United States · Posted Jul 7, 2026
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Reporting to the Executive Director, the Marketing and Sales Director works closely with the Executive Director in the development and execution of the marketing plan, ensuring to meet or exceed the sales budget and occupancy goals.
Salary Range: $80,000 - $84,000 Yearly
+ Commission.
Responsibilities and Duties
Conducts phone and direct sales calls in accordance with established goals, ensuring leasing expectations are met or exceeded
Manages all move-ins/move-outs to achieve maximum revenue performance for the community.
Communicates incoming resident’s needs and requirements to the Health & Wellness Director
Actively maintains a meaningful wait list
Assists in lead generating activities to ensure adequate leads are produced in order to meet performance expectations
Manages and maintains a working knowledge of the lead tracking and marketing software programs and systems
Assists in motivating and rewarding associates to meet or exceed performance expectations in consultation with the Executive Director
Maintains an active, working knowledge of current competition
Maintains and communicates current product information to associates (pricing, program changes, promotional programs)
Creates and maintains a positive image of the community with residents, the community, and other associates.
Completes all mandatory compliance, HIPAA and state and federal regulatory training, as required
Maintains appropriate degree of confidentiality
3 years of experience in Senior Living, or closely related industry, preferred
Bachelor’s Degree from a four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience
Knowledgeable of the industry, as well as the laws, regulations and guidelines governing the community
Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) with the ability to learn new applications
Physical Abilities
While performing the duties of this job, the associate is often required to stand, walk, sit, use fine and gross motor skills, reach with hands and arms, balance, stoop, kneel, crouch, talk, hear, and smell.
An individual in this position will be required to lift or carry weight in up to 25 lbs. Intermittent physical activity includes lifting and supporting residents. The associate must use proper body mechanics.
Benefits Offered (Full Time):
Health Insurance: Medical/Rx, Dental, and Vision
Ancillary Benefits: Life Insurance/AD&D, Short Term Disability and Long-Term disability
Basic Life & Accidental Death & Dismemberment (AD&D) Insurance
FSA (Commuter/Parking)
Employee Assistance Program (EAP)
401(k) Retirement with Company Match
Paid Time Off (PTO) and Holidays
Tuition Reimbursement
Other Compensation Programs:
Employee Referral Bonus
Resident Referral Bonus
Equal Opportunity Statement:
Monarch Communities and Brandywine Senior Living is an Equal Opportunity Employer.
We comply with all applicable federal, state, and local laws. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Monarch/Brandywine Senior Living:
Company Culture and Values: At Monarch/Brandywine Communities, we value compassion, innovation, and community. Our team is committed to making a meaningful impact on the lives of our residents and fostering a collaborative and supportive work environment.