Social Media Content Producer

Magic Spoon reimagines your childhood breakfasts favorites with more protein, less sugar, and more fun. Since launching in 2019, we've brought our unbelievably tasty cereal to over one million customers online and over 20,000 stores nationwide. With our recently launched Protein Treats and Protein Granola we're continuing to find new ways to make mornings magical - all made possible by our incredible team.

We're looking for an experienced content creator to join our team and shape how Magic Spoon shows up online. Reporting to our Head of Brand Management, you'll create scroll-stopping content across TikTok and Instagram that brings our brand's creativity, nostalgia, and point of view to life. Deeply tapped into social trends and platform best practices, you'll be comfortable taking creative swings, experimenting with new ideas, getting scrappy when needed, and owning the content creation process from concept to shoot, edit, and publish.

This is a full time, in-person/hybrid role (Tuesday, Wednesday, Thursday in office) based in Tribeca, NYC.

As Social Media Content Producer, you'll:

Concept, film, edit, and publish content, including short form videos and copy, that delivers against strategy and brand tone/guardrails, bringing Magic Spoon’s personality to life across Instagram and TikTok

Must be comfortable in front of the camera as needed (most work likely won’t require face on camera)- eg street interviewing, in office content, etc

Stay on top of what's happening online (trends, audio, cultural moments) and identify smart, timely stand-out ways for Magic Spoon to join in on the conversation

Manage the social content calendar, including recommending content pillars and cadence, aiming to accelerate the reach and engagement on Instagram and TikTok

Ideate and execute brand collabs and giveaways, based on pillars and key moments

Source, brief, and manage select external creators to product content

Launch and manage a weekly brainstorm with marketing team members to ideate, pitch and develop new content ideas

Manage monthly social reporting, specifically around content performance insights

Community Management - partner with CX team to infuse brand tone of voice in guidelines, as well as engage with brand content comments and DMs in a way that is on brand, positive, and timely

Partner with TOF lead to identify influencer collabs