Manager, Loyalty Benefits Strategy & Operations
Fanaticsfbg · New York, NY, United States · Posted Jul 6, 2026
Apply on company site Track it in JobSkout
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
Overview:
Fanatics is seeking a Manager, Loyalty Benefits Strategy Operations to design and scale the systems that power Fanatics ONE.
This role sits at the intersection of strategy, operations, and customer experience, and is responsible for ensuring that loyalty benefits (gifting, events, ticketing, and partner experiences) are deployed with clarity, consistency, and measurable impact.
You will partner across VIP Hosting, Events, Gifting Operations, Partnerships, Product, Data Science, and Finance to transform Fanatics ONE from a set of programs into a cohesive, governed reinvestment system. The ideal candidate is highly structured, analytically sharp, and comfortable operating in ambiguity while building scalable frameworks from the ground up.
Responsibilities:
Strategy Development Execution
Partner with the Sr. Director to define and evolve the Fanatics ONE benefits strategy, with a focus on reinvestment allocation, customer segmentation, and how benefits are deployed across gifting, events, and experiences
Translate strategic priorities into clear, executable workstreams (e.g., gifting optimization, event operating model, redemption architecture), including defined owners, timelines, and success metrics
Drive day-to-day execution across key initiatives by coordinating cross-functional teams, removing blockers, and enforcing accountability across functional partners
Own the development of clear, decision-oriented materials for leadership, including weekly updates, strategic readouts, and recommendations that translate analysis and execution progress into actionable next steps
Reinvestment Performance Management
Own the definition and integrity of the loyalty measurement framework, including KPI design, success criteria, and how reinvestment performance is evaluated across gifting, events, and experiences
Drive the analytics agenda, ensuring the right questions are being answered, analyses are prioritized correctly, and outputs translate into actionable business decisions
Synthesize and operationalize insights from Data and Finance into clear recommendations, influencing how reinvestment capital is allocated and how programs are optimized over time
Operating Model Process Design
Design and implement standard operating models across gifting, events, and ticketing, including clear intake, prioritization, allocation, and execution processes
Define and enforce planning cadences and ownership structures (e.g., campaign calendars, event timelines, ticket allocation workflows) to shift teams from reactive execution to proactive planning
Build and maintain systems of record for assets and execution (e.g., ticket inventory, gifting campaigns, event guest lists) to ensure visibility, accuracy, and coordination across teams
Identify operational breakdowns and drive fixes that improve consistency, scalability, and execution quality
Cross-Functional Program Leadership
Serve as the central coordination point across VIP, Events, Partnerships, Product, Data, and Finance, ensuring all teams are aligned on priorities, timelines, and ownership
Drive alignment on key decisions by clarifying inputs, surfacing trade-offs, and pushing issues to resolution
Maintain a real-time view of all active workstreams (e.g., gifting campaigns, events, ticketing, partnerships) and proactively identify risks, gaps, or conflicts before they impact execution
Partnerships Platform Integration
Support evaluation and integration of third-party partners (travel, hospitality, experiences)
Ensure new capabilities fit into a coherent redemption and platform strategy
Help define how benefits are structured across surfaces (e.g., Shop, Infinite Rewards, Travel)
Experience Skills:
3-5 years of experience in corporate strategy, consulting, or …