Global Brand Marketing Coordinator (Hybrid Role - New York)
Olaplexcareers · New York · Posted Jul 1, 2026
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OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.
As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.
About the Role:
The Global Brand Marketing Coordinator is a highly organized, proactive professional responsible for supporting the Manager in the daily execution and operational health of assigned product categories. This role acts as a critical tactical partner across the full product lifecycle, ensuring that both New Product Developments (NPD) and the Core "Hero" portfolio are supported with excellence.
Key Responsibilities
Campaign New Product Launch Support
GTM Execution: Support the Manager in the rollout of global Go-To-Market (GTM) strategies for NPD and core animations, ensuring cohesive storytelling across all touchpoints
Timeline Management: Partner with Marketing Operations to track campaign milestones and ensure all marketing deliverables for new launches stay on track
Global Translations Toolkits: Lead the end-to-end organization and global delivery of marketing toolkits, ensuring all international regions have the localized assets and translations necessary for flawless execution
Campaign Recaps: Assist in developing campaign "post-mortems" by gathering and synthesizing data to inform future category optimizations
Production Shoot Logistics
On-Set Coordination: Partner with Creative and Creative Ops to support content production needs, including on-set coordination for treatment-focused shoots
Logistics Management: Act as the point person for shoot logistics, including the management, shipping, and tracking of product samples, comps, and props for global productions
Asset Organization: Help manage digital asset libraries to ensure all campaign content is organized and accessible for cross-functional teams
Competitive Intelligence Category Health
Competitive Tracking: Regularly monitor the competitive landscape in the treatment and repair space to identify trends, whitespace, and messaging shifts
Market Research: Conduct research on consumer and stylist trends to help identify opportunities for "hero" product optimizations
Always-On Support: Support "always-on" animations and routine-building initiatives to sustain the health of core treatment franchises
Operational Excellence Financial Administration
Cross-Functional Liaison: Lead status meetings and maintain master marketing trackers to ensure eComm, Social, and Education teams are aligned on category priorities
Financial Admin: Independently manage the invoicing process and budget tracking for the Treatments category, ensuring all vendor relations and project spends are documented
Agile Support: Provide proactive, "hands-on" support for internal leadership reviews, category presentations, and ad-hoc projects
About You:
1–2 years of brand marketing experience, preferably within a high-growth beauty or CPG environment
Exceptional attention to detail with proven experience managing complex timelines and logistical workflows
A self-starter with a "no task too small" mindset who thrives in a fast-paced, entrepreneurial environment
Strong writing and presentation skills, with the ability to translate technical science into professional-grade narratives
A flexible team player who is comfortable "managing up" to ensure project momentum
Bachelor’s degree required
NYC-based hybrid role
We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.
Our Total Rewards:
The annual base pay for this position is $60,000 - $70,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.
Competitive compensation
Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options
Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
Professional Development …