Product Marketing Manager - Finance

Who We're Looking For - Product Marketing Manager, Finance

The Product Marketing Manager, Finance owns productization and go-to-market end to end for Clearlink’s Finance vertical. The role turns recurring monetization demand into repeatable, sell-ready revenue products — anchored to revenue and gross margin — so Business Development and Partner Strategy can close faster, at higher value, and with proof that holds up.

Finance centers on The Penny Hoarder and extends to any additional Clearlink brands supporting personal-finance audiences. Reporting to the SVP, Product Marketing, this role sets standard pricing and packaging for the vertical’s revenue products — Sponsorships, IAB Display, and Distribution — builds the sell-ready assets BD uses in market, keeps a continuous read on the personal-finance advertiser landscape, stays accountable for delivering what was sold, and reports on performance so every closed deal becomes proof for the next one.

Clearlink is a remote-friendly company, prioritizing virtual and in-person collaboration. This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance. For candidates residing within 50 miles of our Salt Lake City, Utah office, a hybrid schedule of 2-3 days in-office is required.

The Impact You Will Make

Builds and defends value-based pricing and a standard program menu for the Finance vertical.

Develops product descriptions, positioning, and pitch assets tailored to personal-finance advertisers.

Productizes and packages the vertical’s Sponsorship, IAB Display, and Distribution offerings.

Keeps one-pagers, talk tracks, rate cards, and case studies current.

Partners with Partner Strategy and Business Development to answer RFPs from the menu.

Owns delivery against partner commitments and stays accountable to the outcome.

Produces standardized partner reporting and QBR support that turns delivery into case studies and into renewed and expanded partner spend.

What You Bring

Excellent communication skills (written and verbal).

Strong analytical and problem-solving skills, including rate-card construction, value-based pricing, and net-revenue measurement.

Ability to package complex offerings into clear, defensible rate cards, one-pagers, and pitch decks.

Ability to operate across multiple revenue products (Sponsorships, IAB Display, Distribution) within a single vertical and a shared partner constituency.

Comfort positioning to personal-finance advertisers, whose buying criteria differ from other categories.

Time management skills with a proven ability to manage concurrent productization workstreams.

Ability to analyze and identify trends across audience, partner, and competitive data.

Education and Experience

5+ years of experience in product marketing, media sales, or revenue-side go-to-market.

Working knowledge of digital media measurement (impressions, clicks, conversions) and at least one B2B2C revenue model (sponsorships, programmatic/IAB display, or distribution).

Preferred Experience

Bachelor’s degree in Business, Marketing, Communications, or related field.

Background in personal finance, fintech, or financial-services advertising markets.

Direct experience packaging editorial or content sponsorships (publisher-, agency-, or platform-side).

Working knowledge of Google Ad Manager (GAM), IAB standards, and the direct-sold display ecosystem.

Experience with distribution or syndication deal structuring.

Experience productizing owned-audience media products for external sale.

Perks That Set Us Apart

🩺 Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.

💰 Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.

🧘‍♀️ Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.

🏝️ Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)

👶🏻 Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.

✈️ Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.

🧑‍💻 Flex Schedule: This role is remote-first, with a hybrid requirement for team members located within a 50-mile radius of our Salt Lake City, Utah office. For locals, expect in-office collaboration on Tuesdays and Thursdays , with Wednesdays designated as a flex day based on team and manager needs. Remaining workdays are remote, depending on role requirements.

🛟 Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).

🤝 Employee Resource Groups (ERGs): Join us in fostering connection…