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Insurance Sales Specialist

CG Financial Services · Lansing, Michigan · Posted Jun 21, 2026 · $80,000 to $120,000 a year

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Insurance Sales Specialist

Core Responsibilities

  • Serve as the firm's lead agent for all wealth management insurance sales activity, including life, disability, long-term care, annuities, and business insurance solutions.
  • Own and manage the full insurance sales pipeline from prospect identification through policy placement and client onboarding.
  • Partner directly with advisors to identify insurance needs within existing client books and convert opportunities into placed business.
  • Design and execute targeted marketing campaigns to generate insurance leads across the firm's advisor network and external referral channels.
  • Develop and deliver client-facing educational content, including seminars, webinars, and digital outreach, to position the firm as a trusted insurance resource.
  • Build and maintain carrier relationships to ensure access to competitive products and underwriting support.
  • Act as the primary insurance resource for the advisory team, providing product education, case design assistance, and sales support.
  • Conduct regular training sessions, product updates, and sales strategy meetings with advisors.
  • Track and report key production metrics, including pipeline activity, submitted cases, placed premiums, and advisor engagement.
  • Pursue strategic business development opportunities, including Centers of Influence relationships, employer group benefits, and business owner markets.

What Success Looks Like

  • Monthly, quarterly, and annual production targets are met or exceeded on a consistent basis.
  • Advisors across the team actively bring insurance opportunities to this role and trust the specialist to run the process end to end.
  • The firm's insurance pipeline grows quarter over quarter, with measurable increases in submitted and placed cases.
  • Educational and marketing initiatives generate qualified leads and increase insurance awareness among clients.
  • Carrier and COI relationships are deepened and leveraged to improve case placement rates.
  • Compliance is maintained across all state licensing requirements with no lapses or issues.

Requirements

Required

  • Active Life and Health Insurance License; multi-state licensure preferred, with willingness to obtain additional state licenses required.
  • Minimum 3 to 5 years of insurance sales experience, ideally within a financial advisory, brokerage, or wealth management environment.
  • Demonstrated track record of meeting or exceeding production goals.
  • Experience working with and supporting financial advisors or a collaborative sales team.
  • Working knowledge of life insurance products (term, whole life, IUL, UL), annuities, disability income, and long-term care solutions.
  • Ability to communicate complex insurance concepts clearly to advisors and clients alike.
  • Self-starter capable of managing a multi-state territory independently.

Preferred

  • Series 6 or Series 7 license, or willingness to obtain.
  • Experience with insurance case design software.
  • Prior experience in a lead agent or wholesaler-style role.
  • Familiarity with CRM platforms such as Salesforce, Redtail, or Wealthbox.
  • Background in business insurance, buy-sell planning, or executive benefit strategies.
  • Existing carrier relationships within IMOs or BGAs operating in the Midwest or Southeast.

Our Core Values

  • Thirst for Knowledge: You are curious and creative, always building expertise and asking the right questions.
  • Innovative Problem Solver: You propose solutions, lead by example, and follow through on commitments.
  • Self-Motivated: You are proactive, results-oriented, and energized by new challenges.
  • Authentic: You lead with honesty and integrity in everything you do.
  • Positively Impact People: You are committed to growing those around you and striving for collective success.

Compensation & Benefits

  • Base salary commensurate with experience.
  • Tiered commission on personally produced and advisor-supported cases.
  • Quarterly and annual bonuses tied to production milestones.
  • Override on firm-wide insurance production.
  • High six-figure earning potential for top performers.

Benefits

  • Paid time off
  • Safe Harbor 401(k) and discretionary profit sharing
  • Health benefits, life insurance, and ancillary insurances
  • Free financial planning for employees
  • Volunteer and community outreach opportunities
  • Firm-paid licensing fees and continuing education

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