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Insurance Sales Specialist
CG Financial Services · Lansing, Michigan · Posted Jun 21, 2026 · $80,000 to $120,000 a year
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Insurance Sales Specialist
Core Responsibilities
- Serve as the firm's lead agent for all wealth management insurance sales activity, including life, disability, long-term care, annuities, and business insurance solutions.
- Own and manage the full insurance sales pipeline from prospect identification through policy placement and client onboarding.
- Partner directly with advisors to identify insurance needs within existing client books and convert opportunities into placed business.
- Design and execute targeted marketing campaigns to generate insurance leads across the firm's advisor network and external referral channels.
- Develop and deliver client-facing educational content, including seminars, webinars, and digital outreach, to position the firm as a trusted insurance resource.
- Build and maintain carrier relationships to ensure access to competitive products and underwriting support.
- Act as the primary insurance resource for the advisory team, providing product education, case design assistance, and sales support.
- Conduct regular training sessions, product updates, and sales strategy meetings with advisors.
- Track and report key production metrics, including pipeline activity, submitted cases, placed premiums, and advisor engagement.
- Pursue strategic business development opportunities, including Centers of Influence relationships, employer group benefits, and business owner markets.
What Success Looks Like
- Monthly, quarterly, and annual production targets are met or exceeded on a consistent basis.
- Advisors across the team actively bring insurance opportunities to this role and trust the specialist to run the process end to end.
- The firm's insurance pipeline grows quarter over quarter, with measurable increases in submitted and placed cases.
- Educational and marketing initiatives generate qualified leads and increase insurance awareness among clients.
- Carrier and COI relationships are deepened and leveraged to improve case placement rates.
- Compliance is maintained across all state licensing requirements with no lapses or issues.
Requirements
Required
- Active Life and Health Insurance License; multi-state licensure preferred, with willingness to obtain additional state licenses required.
- Minimum 3 to 5 years of insurance sales experience, ideally within a financial advisory, brokerage, or wealth management environment.
- Demonstrated track record of meeting or exceeding production goals.
- Experience working with and supporting financial advisors or a collaborative sales team.
- Working knowledge of life insurance products (term, whole life, IUL, UL), annuities, disability income, and long-term care solutions.
- Ability to communicate complex insurance concepts clearly to advisors and clients alike.
- Self-starter capable of managing a multi-state territory independently.
Preferred
- Series 6 or Series 7 license, or willingness to obtain.
- Experience with insurance case design software.
- Prior experience in a lead agent or wholesaler-style role.
- Familiarity with CRM platforms such as Salesforce, Redtail, or Wealthbox.
- Background in business insurance, buy-sell planning, or executive benefit strategies.
- Existing carrier relationships within IMOs or BGAs operating in the Midwest or Southeast.
Our Core Values
- Thirst for Knowledge: You are curious and creative, always building expertise and asking the right questions.
- Innovative Problem Solver: You propose solutions, lead by example, and follow through on commitments.
- Self-Motivated: You are proactive, results-oriented, and energized by new challenges.
- Authentic: You lead with honesty and integrity in everything you do.
- Positively Impact People: You are committed to growing those around you and striving for collective success.
Compensation & Benefits
- Base salary commensurate with experience.
- Tiered commission on personally produced and advisor-supported cases.
- Quarterly and annual bonuses tied to production milestones.
- Override on firm-wide insurance production.
- High six-figure earning potential for top performers.
Benefits
- Paid time off
- Safe Harbor 401(k) and discretionary profit sharing
- Health benefits, life insurance, and ancillary insurances
- Free financial planning for employees
- Volunteer and community outreach opportunities
- Firm-paid licensing fees and continuing education