Sales and Revenue Manager
PeakMade Real Estate · East Lansing, Michigan, United States · Posted Jul 9, 2026
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The Sales and Revenue Manager is the onsite sales leader responsible for driving occupancy, revenue growth, and leasing performance for a student housing community. This role develops and executes leasing strategies, leads the sales team, analyzes market trends, and partners with property and regional leadership to achieve occupancy, renewal, and revenue goals.
Serving as the property’s sales strategist and market expert, this position uses data-driven decision-making to improve lead conversion, optimize pricing and marketing efforts, and coach the leasing team to deliver exceptional results.
What You’ll Do:
Sales and Revenue Strategy
Develop and execute leasing strategies aligned with occupancy, revenue, and renewal goals.
Monitor leasing performance, identify risks, and implement recovery plans for underperforming areas.
Partner with leadership on pricing, concessions, revenue management, and market positioning, using leasing trend analysis to prioritize high-impact opportunities.
Lead Management and Sales Performance
Oversee the lead lifecycle from inquiry through signed lease.
Monitor response times, conversion metrics, and follow-up quality to maximize closing rates.
Evaluate lead sources and marketing effectiveness, recommending adjustments as needed.
Team Leadership and Coaching
Recruit, train, coach, and develop leasing team members.
Conduct regular sales coaching, performance reviews, and strategy meetings.
Establish clear expectations for outreach, tours, applications, renewals, and closing activity.
Marketing and Competitive Analysis
Collaborate with marketing teams to execute annual and seasonal campaigns tied to leasing objectives.
Coordinate outreach initiatives, leasing events, and community partnerships.
Monitor competitor pricing, market conditions, and customer trends to recommend strategic adjustments and ensure brand standards are maintained across all resident-facing channels.
Renewals and Resident Retention
Lead renewal strategies through targeted messaging, incentives, and resident segmentation.
Monitor renewal performance and collaborate with operations to address retention risks.
Reporting Stakeholder Communication
Prepare leasing reports, performance updates, and action plans for leadership and ownership groups, tracking key metrics including occupancy, conversions, renewals, response times, and revenue trends.
Present data-driven recommendations and escalate performance concerns with proposed solutions.