TOR HPV Guide Design & Publication Agency/Consultant

Who We Are

Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content reaches millions of girls in Africa and Asia to make choices and changes in their lives. Igniting their confidence to act differently at a time that can define their future. We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, relationships, etc. And we use innovative technology so we can reach girls at scale. We arm girls with the skills to negotiate and redefine what they are told is possible, so every girl can choose to be in control of her body, her health, her learning and livelihood. When a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country. That’s the Girl Effect.

Background

Girl Effect has developed a suite of HPV and immunization technical guidelines under its Social and Behaviour Change (SBC) programming portfolio, in partnership with global and national health stakeholders, including Gavi, UNICEF, and national EPI departments (Essential Programme for Immunization).

These guidelines are highly technical documents intended for use by:

National EPI managers

Immunization programme implementers

SBC and communication specialists

Technical partners and donors

While the content has been technically strengthened and rewritten to reflect global best practice, the current outputs require professional design, formatting, visualization, and production-ready layout development to ensure they are:

Visually engaging and easy to navigate

Consistent across a suite of 9+ technical documents

Clear in presenting complex SBC and immunization concepts

Suitable for both print and digital use

Aligned with Girl Effect’s brand and accessibility standards

The design partner will play a critical role in transforming technical content into high-quality, user-friendly publications that can serve as technical guidebooks for the global community of practice for vaccination and immunization.

What we are looking for

The objective of this consultancy is to engage a creative design agency or studio to lead the visual design, layout, and production preparation of a suite of HPV technical guidelines and related summary documents.

The consultancy will ensure that all materials are:

Professionally designed and publication-ready

Visually consistent across the full guideline suite

Easy to understand for technical and non-technical audiences

Enhanced with infographics, diagrams, and visual storytelling elements

Aligned with Girl Effect’s brand identity and global accessibility standards

Scope of Work

The design agency/consultant will undertake the following integrated tasks:

1. Visual Design and Layout of HPV Guidelines (9 Documents)

Design and format nine HPV technical guidelines into professionally structured publications, including:

Full publication layout design (print and digital versions)

Consistent template application across all 9 guidelines

Clear visual hierarchy for technical content

Formatting of tables, frameworks, and tools

Integration of navigation systems (headings, sections, call-outs, highlights)

2. Copywriting, Editing and Content Refinement

Provide light-to-moderate copywriting and editorial support to ensure all materials are:

Clear, concise, and accessible to EPI and SBC audiences

Consistent in tone, terminology, and structure across all documents

Free of repetition, ambiguity, or overly technical language where not required

Structured for readability and usability in real-world programme settings

Specifically, the consultant will:

Refine and edit existing text for clarity and flow

Strengthen headlines, section titles, and key messages

Simplify complex SBC and immunization language where needed

Ensure consistency in terminology across all 9 guidelines

Align writing style with practical “field usability” (action-oriented, not academic)

Adapt tone for mixed audiences (technical + programme implementers)

Note: This is not full content rewriting (which has been completed in the technical ToR), but editorial strengthening, clarity improvement, and communication polishing integrated into design.

3. Development of Visual Assets and Infographics

Translate complex technical content into visual formats, including:

Infographics for SBC concepts and behaviour pathways

Diagrams of caregiver journeys and service delivery pathways

Visual frameworks (planning tools, message frameworks, implementation models)

Iconography systems for navigation and comprehension

Process diagrams for technical guidance (e.g. zero-dose strategies)

4. Design of Comprehensive Summary Guideline

Design a high-quality executive summary guideline that:

Distills key insights from all 9 guidelines

Uses strong visual storytelling and minimal dense text

Includes k…