Senior Digital Marketing Manager | Sage Home Loans

This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

For the Sage Home Loans website click here . Curious how Sage Home Loans fits into Red Ventures? Click here.

Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple. We are seeking a Senior Digital Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy. This is a hands-on, high-impact role responsible for driving qualified demand, optimizing the full digital journey, and scaling modern search strategies—including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). You will partner cross-functionally to turn insight into action, elevate our brand presence, and create measurable revenue growth in a fast-moving, regulated environment. If you believe every second counts, win the right way, and are committed to getting better every day, this role was built for you.

What You’ll Do:

Paid Media SEM Campaign Management

Own strategy, execution, and optimization across paid search (SEM), paid social, display, and emerging digital media channels

Manage budget allocation, bidding strategy, audience targeting, creative testing, and campaign pacing to maximize ROAS and CPL performance

Implement rigorous A/B testing across ad creative, landing pages, and audience segments to drive continuous improvement

Ensure all advertising campaigns align with mortgage regulatory standards and compliance requirements

Search Engine Optimization, AEO GEO

Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies

Optimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces

Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema markup implementation

Monitor organic search rankings, share of voice, and AI search visibility using advanced analytics tools

Website Experience Landing Page Optimization

Own the end-to-end website conversion funnel from ad click to application start, with a relentless focus on revenue generation

Lead landing page strategy and testing frameworks—including A/B and multivariate tests—to increase engagement, reduce drop-off, and improve qualified lead flow

Collaborate with product, engineering, and analytics teams to deploy site enhancements quickly and iteratively

Use behavioral data, heatmaps, and funnel reporting to identify friction points and drive measurable conversion lift

Manage affiliate marketing conversion optimization

Website Content Strategy Management

Oversee website content strategy to support demand generation, brand authority, client education, and organic search performance

Align editorial calendars with paid media, search priorities, and product initiatives

Ensure website content reflects Sage’s client-first mindset and simplifies complex mortgage topics for everyday borrowers

Optimize content distribution across owned, earned, and paid channels to maximize reach and engagement

Analytics, Reporting Revenue Ownership

Establish clear KPIs across acquisition, engagement, and conversion—tying marketing activity directly to revenue generation

Build dashboards and present performance insights to senior stakeholders with actionable recommendations

Maintain accurate tagging, attribution, and CRM integrations across all digital properties

Continuously evaluate and refine the martech stack to improve measurement, scalability, and speed-to-insight

Cross-Functional Leadership

Partner closely with Product, Sales, Compliance, Engineering, Design, and Analytics teams to align marketing strategy with business goals

Contribute to strategic planning, forecasting, and growth modeling as a key voice in shaping Sage’s digital future

Partner with customer experience to oversee Sage’s brand reputation across digital platforms.

What We’re Looking For:

6+ years of experience in digital marketing with deep expertise in paid media (SEM), SEO, website conversion optimization, and content strategy

Prior people management experience with a track record of building, coaching, and scaling high-performing teams

Proven success managing SEM campaigns and performance budgets with direct accountability for revenue generation and measurable growth

Strong command of search engine optimization principles including technical SEO, on-page strategy, and link-building

Working knowledge of AEO, GEO, and evolving AI-driven search ecosystems

Hands-on experience leading landing page strategy and CRO testing frameworks (A/B, multivariate) with measurable conversion impact

Proficiency with Google Ads, GA4, Google Tag Manager, CRM integrations, and modern analytics platforms

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